Since early 2008, the Regional Group Denmark has offered EACD members many events.

Power to the People: the increasing importance of public opinion

Tuesday 28 November 2017
Regional Event
Novo Nordisk Fonden, Tuborg Havnevej 19, 2900 Hellerup, Denmark
17:00 - 19:00 CET

Power to the People: the increasing importance of public opinion

With the recent dramatic advances in information flow and influence patterns, public opinion spreads faster and matters more than ever. But does it actually impact companies’ financial performance? Should companies pay more attention to public opinion, or maintain their traditional focus on customers alone as a driver of commercial success? And what about B2B companies – should they care about what the general public thinks and feels about them?

Join us at this regional event organised by the EACD and K1, where we will hear from four leading Scandinavian organisations about how they see the link between reputation and performance, and what they do to build and maintain positive public perceptions. The event will include an open panel discussion where attendants will get a chance to ask questions to the speakers.  After the discussion round there will be time for networking and light refreshments.

The event will be free of charge compliments of the Novo Nordisk Foundation. Please register using the form below.  If you have any further questions, please don't hesitate to contact us (

Meet the speakers

Steffen Lüders, Head of Communication and Stakeholder Relations, Novo Nordisk Foundation and Novo Holdings A/S

The Novo Nordisk Foundation is an independent Danish foundation whose aim is to provide a stable basis for the commercial and research activities conducted by the companies within the Novo Group, and to support scientific and humanitarian purposes. Steffen has taken up this newly created role in June 2016, and before that has been the CEO of Copenhagen-based communications agency Mannov A/S.


Pia Stoklund, Head of Group Communications, Nets A/S

Nets is a leading provider of digital payment services and related technology solutions across the Nordic region. Pia oversees the company’s marketing and communication activities, and had previously been at Accenture and more recently as Communications Director at both Nordea Denmark and TDC Group, Denmark’s largest telecommunications company.



Camilla Ramby, Senior Vice President, Brand, Marketing & Communication, Danske Bank

Danske Bank is the largest bank in Denmark and the second largest in the Nordic region serving personal customers, businesses and large institutional clients. Camilla has headed the bank’s MarCom transformation internationally since 2016. She has previously headed MarCom activities at TDC Group, Denmark’s largest telecommunications company, and had earlier worked at the Danish insurance company Codan A/S.



Astrid Gade Nielsen, Vice President, Group Communications, Danish Crown AmbA

Danish Crown is a Danish food processing company, dealing primarily in meat processing of pork and beef. The company is the world’s largest pork exporter, Europe’s largest pork processor and Europe’s largest meat processing company. Astrid has overseen the group’s communication, CSR and Public Affairs activities since early 2017, prior to which she had led corporate communications at Arla Foods.


The session will be moderated by

Shahar Silbershatz, CEO, Caliber A/S

Shahar has spent the last 20 years working in New York, London and Copenhagen to help companies discover their true character, tell their unique story and engage the people that matter most to them. As CEO of Caliber, he works with clients to build a strong and lasting character through providing a mix of strategic consulting and stakeholder insight.



Successful registrations will be confirmed via email two weeks prior to the event.