Since early 2008, the Regional Group Denmark has offered EACD members many events.

The role of business in society – how to get it right

Tuesday 15 May 2018
Regional event
Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg (Auditorium SP.201)
17:00 - 19:00

Business has always been the cornerstone of prosperity in society by creating resources that permit social development. But recent trends have shone a new light on this role: from shrinking public purses and diminishing trust in companies, to growing public awareness of social responsibility and increasing anger over the inverse relationship between wealth creation and social cohesion. It is nowadays clear that businesses do not operate only within the context of commerce but are deeply intertwined with the social milieu, making business an integral part of society – but how do business leaders respond to the wider expectations set by governments and society? And what are the risks and opportunities involved?

Join us at this regional event organized by the EACD and K1, where we will hear from four leading Scandinavian organizations about how they see the role of business in society, and what they do not just to adapt to this new reality – but in fact to lead the way. The event will include an open panel discussion where attendants will get a chance to ask questions to the speakers. After the discussion round there will be time for networking and light refreshments.

The event will be free of charge compliments of Copenhagen Business School. Those who cannot attend the event will have the chance to follow the panel discussion via Facebook live stream at:

Meet your speakers

Gregor Halff, incoming Dean of Education, Copenhagen Business School

Gregor is a Dutch citizen and has been living and working abroad for the past 30 years. Prior to joining CBS he was professor of corporate communication and deputy dean at Singapore Management University (SMU). Gregor is also the immediate past Chair of the Global Alliance for Public Relations and Communication Management. He has a degree in communication from the Westfälische Wilhelms-Universität in Germany from which he also earned his PhD degree. Gregor is taking up his position at CBS on 1 April 2018.


Michael Kragh Rasmussen, Owner, purpose@heart

During his 17-year tenure as CMO of VELUX, the Danish roof windows and skylights manufacturer, the VELUX brand doubled in consumer awareness and preference, and the company transformed from a component producer into a green-tech thought leader. Michael has recently left VELUX to work as an independent advisor. He believes in deep analytical skills, a holistic perspective and focus on development as the way to see beyond the first horizon and deliver strong, sustainable results.


Ulrich Bang, Vice President, TryghedsGruppen

With experience at Velux, The Danish Energy Association, Care International and the Danish Energy Agency, Ulrich is now VP responsible for membership and democracy at TryghedsGruppen, the Danish provider of insurance, healthcare, home care and health consulting services. A members-owned cooperative, TryghedsGruppen’s purpose is to promote peace of mind in Denmark through both the commercial activities of its portfolio companies and the charitable activities of its non-profit arm TrygFonden.


Mirella Vitale, Senior Vice President, Group Marketing, Communications and Public Affairs, ROCKWOOL Group

Mirella joined ROCKWOOL, the leading manufacturer of sustainable stone wool insulation materials, in a Group Management position in February 2016. The purpose of the new function is to globalize the marketing efforts and drive the ROCKWOOL Group´s re-positioning as a truly global brand with a strong sustainability agenda. Before joining ROCKWOOL Mirella spent 15 years at Vestas in various leadership positions in Italy, Spain and Denmark.


The session will be moderated by Shahar Silbershatz, CEO, Caliber

Shahar has spent the last 20 years working in New York, London and Copenhagen to help companies discover their true character, tell their unique story and engage the people that matter most to them. As CEO of Caliber, he works with clients to build a strong and lasting character through providing a mix of strategic consulting, digital solutions and stakeholder insight.