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Working Group "Internal Communication": Employees as Brand Ambassadors

Tuesday 26 November 2013
Event: 
EACD Working Group Internal Communication
Location: 
Hitachi Zosen Inova AG

On behalf of our Working Group 'Internal Communication', Coordinator Stacey Minton, Public Relations Director at Celgene International, cordially invites all members and peers to join a peer-to-peer debate on the topic of "Employees as Brand Ambassadors".
 
The last decades have produced manifold changes, transforming the communication landscape in unprecedented ways. These changes affect all areas of our communication work, one being the coordination of internal communications. Social media is, for example, a crucial influence opening the communication arena so that literally everyone acts as an ambassador and communicator. One essential question is how we can empower our staff to be effective communicators who tell the company‘s story and promote the company's vision to stakeholders and the wider community.
 
We are delighted to welcome our speaker, Marion van Dam, Manager Internal Communication and Corporate Media at KPN Corporate Communication.
 
The meeting will take place on Tuesday, November 26th between 3.30pm - 5.30pm and is kindly hosted by Hitachi Zosen Inova AG. The Working Group gathers on occasion of the EACD Forum; for further information on the evening programme please click here.
 
We would be delighted to welcome you to this Working Group Meeting. For further information, please don't hestitate to email internal@eacd-online.eu.