What is the Young Communicators Award?
By recognising outstanding communications projects that deal with innovative ideas, the EACD actively contributes to shaping the future of the communications profession. A judging panel will carefully evaluate all submitted projects and the three young professionals who are shortlisted for the Young Communicators Award are invited to attend the European Communication Summit free of charge and will receive reimbursement for travel expenses. At the Summit the nominees present their projects in front of an experienced audience of in-house communicators who will vote for the winner.
The winner is honoured with the Young Communicators Award at the ceremony of the European Communication Award. The winner’s project is featured in the EACD’s partner magazine, Communication Director, to which he or she receives a free annual subscription.
Young Communicators Award 2014 - The Award Winner
Julia Bell - Slovakia - Mobile Payment Becomes a Reality
Julia Bell, Corporate Public Relations Manager for Visa Europe, is the winner of this year's Young Communicators Award. She coordinated the project "Slovakia: Mobile payment becomes a reality" to challenge the perception that mobile payment would live or die on western implementations.The campaign focused on a two-day event in Slovakia, where 11 European journalists and bloggers experienced a press trip like no other. The event was then brought to life with smart story-telling, amplifying authentic messages and proof-points socially for the campaign’s other audiences – banks and employees. The campaign’s unique and innovative approach resulted in 50+ articles being published with 100% key message penetration and at least one Visa branded image per story. One year on and the number of mobile payment services launched by European banks has doubled.
Young Communicators Award 2014 - The Finalists
Caroline Stephenson - Delivery Hero of the Year 2014
Caroline Stephenson, Public Relations and Content Manager at hungryhouse.co.uk, developed the successful Delivery Hero of the Year 2014 campaign. Designed to bridge the disconnect between consumers engaging with the brand online and associating restaurants with the brand on a local level. Delivery drivers were nominated, short hungryhouse-branded films were created and content was seeded through multiple channels. Over 9,000 restaurants and drivers participated in the campaign. Social media reached an audience of 1.5 million. The videos were viewed 2,210 times in seven days and 4,650 votes were submitted.
Claudia Scarpelli - #GetFit, 360° Storytelling to Tackle Cancer
Claudia Scarpelli, Global Digital and Social Media PR Specialist at GE Healthcare, developed the successful #GetFit, 360° Storytelling to Tackle Cancer campaign. The project was a response to research commissioned by GE Healthcare which revealed that bad habits and lifestyle choices create a burden on global healthcare systems, adding an approximated 33.9 billion dollars a year for cancer care. #GetFit encouraged people to share their healthy choices on Twitter, Instagram and Sina Weibo. A global “Health-o-meter” ranked each posting, an app allowed people to participate on-the-go, and a “TweetChat” fostered real-time participation. A total of 2,031 people from 111 countries participated and over 35 million impressions were recorded.
Young Communicators Award 2014 - Honorable Mention
Wendy Svirakova - Bringing Social Investment Into the Mainstream: Launch of the Threadneedle UK Social Bond Fund
András Szabadi - Concorde 20th Anniversary Project
Although they were not shortlisted, Wendy Svirakova and András Szabadi submitted projects that were innovative and impressive. Both entrants impressed our jury and recieve honorable mention for the 2014 Young Communicators Award.
Wendy Svirakova, Media Relations Manager for Threadneedle Investments led the project: Launch of the Threadneedle UK Social Bond Fund. The fund is a partnership between Threadneedle and Big Issue Invest, the social investment arm of UK social enterprise “The Big Issue”. It is the first time that (individual) investors can not only gain a financial return, but also help ensure the provision of health care, housing, education, jobs and infrastructure across the UK. Wendy created and managed the launch materials and a wide reaching communications strategy, resulting in 60 articles. The strategy also included a Public Affairs outreach and a launch event in London that was attended by 80 stakeholders from the media, the investment community and the Government.
András Szabadi, Head of Marketing and Communications at Concorde Securities Ltd., organised and implemented a unique an innovative 20th anniversary celebration that not only recognised the largest Hungarian independent investment firm's success but also bolstered public awareness and added value to the environment. A classical music flashmob was organised in one of the most frequented squares of Budapest. The event attracted hundreds and was later published as a short film that has received over 26,000 views.
Young Communicators Award 2013 - The Award Winner
Emily Gibbs - Financial Times Digital Learning Week 2012
Emily Gibbs, corporate communications manager at Financial Times, is the winner of this year's Young Communicators Award. She coordinated the first global Digital Learning Week (DLW), aiming to inform, educate and create a dialogue with the FT's 2500 employees about all things digital and social media. The event included over 40 presentations, interactive workshops and online learning courses in seven FT offices around the globe. It has been recognised as transformational on helping FT staff adapt for a digital era.
Young Communicators Award 2013 - The Finalists
Albert Medrán - Building Change.org Brand in Spain
Albert, Director of Communications at Change.org, played a key role in the creation and management of Change.org Brand in Spain. Preparing the merge of Actuable and Change.org, he was given the task to create a communication department from scratch for a tech start-up that was hardly known by the media. Furthermore, he should announce the merger to users and stakeholders. His plan with brand building as its main element proved highly successful, achieving an unprecedented user growth to more than 4 million users. Meanwhile the brand is one of the most known web brands in Spain, with more than 4.000 media hits in 2012 and an average of eigth daily mentions in Tier 1 media.
Marite Aleksandra Silava - Swedbank Latvia 20th anniversary
Marite, being only 23 years of age, became the Internal Communications manager for the leading bank in Latvia, Swedbank, with more than 1800 employees. Right from the beginning she was commissioned to a team organizing the Swedbank Latvia 20th anniversary. Her task was to the start-to-end organization of the event. By using existing internal communications tools in innovative ways, she managed to create impressive buzz for weeks, ensuring high levels of engagement and interest. Marite paid special attention to regional workers, fully implementing the stategic approach "employees first" .The event was attended by 1500 employees with their family, of which 91% gave positive feedback.
Young Communicators Award 2013 - Honorable Mention
Viktoriia Mykhno - Launch of Internet banking Platinum Click
Benjamin Rusch - The Mobile Website of BASF
Even though the projects by Viktoriia Mykhno and Benjamin Rusch were not on our shortlist, the jury proved to be very impressed by their work:
Viktoriia, Head of Corporate Communications at Platinum Bank, led the launch of Internet banking Platinum Click, intended to to make its internet-banking visible among the 20 biggest banks in Ukraine. Furthermore, new clients should be attracted to use this functionality by showing the ease of its functionality. The applied strategy, involved crowdsourcing in social media, the creation of web-tools for pre-launch as well as smart storytelling and the complete omitting of press conferences. The numbers clearly suggest the success of the campaign: Almost 5000 people joined Platinum Click after the first 2 months, putting 2.6 mln euros on their accounts, making the bank achieve the 4th rank among the Top 5 E-banks in Ukraine.
Benjamin, Manager Corporate Online Communications & Government Relations, was responsible for creating the mobile website of BASF. The goal was to create an excellent site inspiring smartphone users and exceed thei expectations. This way, the image of BASF as a driver of innovations was to be strenghtened. A focus was places on providing fast access to key information that is relevant for mobile users and to offer content for all relevant target groups. One year after go-live, the mobile Corporate Website is a cornerstone of BASF's online communications. As of March 2013, approximately 15.000 people visit the site per month, downloading about 45.000 pages, and the numbers are constantly increasing.