As the Chief Marketing Officer at Globalance Bank Michael is responsible for the company's Branding and the Marketing & Communications activities.
Michael previously led Hilti's global brand management team. In this role he was responsible for the evolution, implementation and management of the Hilti brand. Prior to joining Hilti Michael was Head of Global Branding & Advertising at ABB in Zurich. Next to the global branding role he was responsible for the activation and communication of the partnership with “Solar Impulse”.