Shifting Focus: Two examples of how companies communicate their new direction

• Host:
  Kemira
• Speakers:
  Kaj Jansson
  Vice President R&D and Technology
  Kemira
  
  Antti Ratia
  Head of Communications
  UPM-Kymmene Oyj, Timber
• Location:
  Kemira
  auditorium (1st floor)
  Porkkalankatu 3
  Helsinki

On behalf of the European Association of Communication Directors and Kemira we are pleased to invite you to the upcoming EACD Regional Debate in Helsinki which will take place on February 16th. The EACD Regional Debate will open with a short Presentation on the European Association of Communication Directors. Following this, Kai Jansson will present Kemira’s view on the opportunities the global water crisis gives Kemira, and how the company is positioning itself to seize these opportunities. After a short break, Antti Ratia will explain how UPM has communicated a new image for the use of wood – from a material traditionally associated with rural crafts and homemaking to one that is indispensible in cutting-edge urban environment design and public building. At the end of the evening, there will be a get-together, and a chance for communication professionals to relax and network with their peers.