- Host:
SUN InBev, OJSC
- Speakers:
Karen Asoyan, Head of Corporate Communications Department, Megafon
Arsenly Rastorguev, Creative Director, Social Media, Grayling
- Location:
SUN InBev, OJSC (Russia)
Part of Anheuser-Busch InBev
121614, Moscow, Krylatskaya, 17A
On behalf of the EACD and Sun InBev, we are pleased to invite you to the upcoming EACD Regional Debate in Moscow. The event will take place on March 4th at 3 pm. The EACD Regional Debate will be introduced by Irina Arkhipova, EACD Regional Coordinator for Russia, who will welcome all participants and give a short presentation on the European Association of Communication Directors. Following this, Karen Asoyan will speak about the importance of social media as a new reality for communications and will present a recent case study on Megafon’s contribution to the development of 3G technologies in Russia. He will be followed by Arseniy Rastorguev, who will explain that although setting up a new social media programme is relatively simple, integrating digital media into your already existing PR programme provides a number of fresh challenges. At the end of the evening, there will be a get-together, and a chance for communication professionals to relax and network with their peers.
