As a professional organisation the EACD offers its members a broad range of benefits.
1 Build the image of the profession
The EACD is a non-partisan association which actively builds and enhances the image of communicators working internationally. The EACD outlines the profession and differentiates it from related professional groups. It supports the development of a clearly defined self-conception both within the EACD as well as in public.
2 Meet colleagues from all over Europe
The EACD provides a network for communicators and offers them various possibilities to exchange knowledge, experiences and opinions. The association aims to foster the European idea of cross-national partnerships and exchange between communicators, and provides relevant platforms for members to connect – for example through its events, online community, and services. Decision makers in communications establish and enhance their networks at professional gatherings. The EACD organises such events as well as a large annual convention covering all topics relevant to their community.
3 Lobby for the profession
The EACD represents the interests of its members in European politics. It takes a firm stand in current debates concerning the profession and is an advisor on all legal matters as well as on other specific questions related to the work of communication professionals.
4 Enhances careers
Members of the EACD become familiarised with a large variety of career profiles and paths in companies, institutions and associations all over Europe. This will help them to discover new career options for themselves and enhance their individual professional progress.
5 Working Groups
The EACD organises workshops and meetings among members at regular intervals. They work jointly on papers and guidelines for specific issues and help to develop new communicative standards within their own field.
6 Common quality standards
The EACD supports common quality standards within professional qualification in the PR field, and in the daily work of European communication professionals.
7 Further training and events
By establishing common quality standards and advancing professional qualification within the fields of communication and media, the EACD will offer means for qualification for those interested in further studies. Such training includes seminars, symposia and other events.
8 Overcome cultural barriers
There are different rules, laws and decrees that institute, organise and regulate communication activities in European countries. The EACD aims to establish universally valid principles of understanding and communicating with each other. It will provide guidelines on communicative challenges within the specific communication cultures of all European states.
The EACD releases several publications in print and online that keep members up to date on all questions and issues which are relevant for their communicative work. The EACD publications are as follows:
- Communication Director
- EACD newsletter
- Manuals and other service papers
10 Get to know national media markets
The EACD draws a clearer picture of the media landscape in each of the European countries for its members. This will help them to approach journalists in the most effective ways.