10 Reasons for EACD

01 Build the image of the profession

The EACD is a non-partisan association which actively builds and enhances the image of communicators working internationally. The EACD outlines the profession and differentiates it from related professional groups. It supports the development of a clearly defined self-conception both within the EACD as well as in public.

02 Meet colleagues from all over the EU

The EACD provides a network for Communication Directors and Spokespersons and offers them various possibilities to exchange knowledge, experiences and opinions. It fosters the European idea of cross-national partnerships and exchange between communicators, and provides the relevant platforms for members to connect to each other - for example through its media, services and events. Networks are sustained via contacts. Decision makers in communications and the media establish and enhance their networks at professional gatherings. The EACD organizes such events as well as a large annual convention covering all topics relevant to their community.

03 Lobby for the profession

The EACD represents the interests of its members in European politics. It takes a firm stand in current debates concerning the profession and is an advisor on all legal matters as well as on other specific questions related to the work of communication professionals.

04 Enhance careers

Members of the EACD become familiarised with a large variety of career profiles and paths in companies, institutions and associations all over Europe. This will help them to discover new career options for themselves and enhance their individual professional progress.

05 Working groups

The EACD organises workshops and meetings among members at regular intervals. They work jointly on papers and guidelines for specific issues and help to develop new communicative standards within their own field.

06 Common quality standards

The EACD supports common quality standards within professional qualification in the PR field, and in the daily work of Europe�s communication professionals.

07 Further training and events

By establishing common quality standards and advancing professional qualification within the fields of communication and media, the EACD will offer means for qualification for those interested in further studies. Such training includes seminars, symposia and other events.

08 Overcome cultural barriers

There are different rules, laws, and decrees that institute, organise, and regulate communication activities in the EU countries. The EACD aims to establish universally valid principles of understanding and communicating with each other. It will provide guidelines on communicative challenges within the specific communication cultures of all EU states.

09 Publications

The EACD releases several publications in print and online that keep the members up to date on all questions and issues which are relevant for their communicative work.

• magazine "Communication Director"
• EACD newsletter
• manuals and other service papers

10 Get to know national media markets

The EACD draws a clearer picture of the media landscapes in each of the European countries for its members. This will help them to approach journalists in the most effective ways.