European Communication Monitor

The European Communication Monitor

The European Communications Monitor is an international research initiative conducted by the European Public Relations Education and Research Association (EUPRERA), an autonomous organisation, in partnership with the EACD and the Communication Director magazine. The study is conducted with the aim to stimulate and promote the knowledge and practice of communication management in Europe.

The study monitors trends in communication management and analyses impacts of global dynamics and media occurrences on communication departments and agencies. Moreover, it identifies major strategic issues, fields of practice and instruments. Specific topics, such as indicators of excellence and power, effects of social media, leadership styles, job satisfaction or salaries, are discussed in detail. Means of empirical social research methods and statistical computation are used to analyse the mass amount of data collected.

You can find more information about these below, and members can download the reports on the EACDnet here.

European Communication Monitor 2015

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Supported by PRIME Research International, a global leader in strategic communication research, the international survey is based on replies from 2,253 communication professionals in 41 countries. A research group of professors from leading universities across the continent, led by Professor Ansgar Zerfass, has conducted the research for the ninth year running. It is widely recognised as the largest study in the field of strategic communication worldwide. This year's survey focusses on value contribution, listening strategies, measurement and excellent communication.
 
A free PDF report with full results as well as a video featuring highlights from the study is available at http://www.communicationmonitor.eu/

Survey: European Communication Monitor 2014

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Sponsored by the global communication firm Ketchum, the international survey is based on replies from 2,777 communication professionals in 42 countries. A research group of professors from leading universities, led by Professor Ansgar Zerfass, has conducted the research for the eighth time in a row. It is widely recognised as the largest study in the field of strategic communication worldwide.
 
A free PDF report with full results as well as a YouTube video with the most important highlights is available at www.communicationmonitor.eu

Survey: European Communication Monitor 2013

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Sponsored by the global communication firm Ketchum, the international survey is based on replies from 2,710 communication professionals in 43 countries. A research group of professors from 11 leading universities, led by Professor Ansgar Zerfass, has conducted the research for the seventh time in a row. It is widely recognised as the largest study in the field of strategic communication worldwide.
 
A free PDF report with full results as well as a YouTube video with the most important highlights is available at www.communicationmonitor.eu

Survey: European Communication Monitor 2012

The European Communication Monitor (ECM) was organised for the sixth consecutive time in 2012. By now, the annual survey has developed into the most comprehensive research into communication management and public relations worldwide with 2,185 participating professionals from 42 countries in 2012. Each year the ECM improves the understanding of the professional practice of communication in Europe and monitors trends in strategic communication to analyse the changing framework for the profession. The study is conducted by a group of professors from 11 renowned universities across Europe, led by Professor Ansgar Zerfass from the University of Leipzig in Germany. It is organised by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director magazine.

Survey: European Communication Monitor 2011

The European Communication Monitor 2011, which provides in-depth analyses of trends and developments in communications, is the largest international survey of communications professionals of its kind across Europe. Now in its fifth year, the study is run by professors from 11 renowned universities within the framework of European Public Relations Education and Research Association (EUPRERA), together with the European Association of Communication Directors (EACD) and Communication Director magazine. The findings are based on replies from 2,209 participants from 43 European countries which were obtained during March 2011.

Survey: European Communication Monitor 2010

The European Communication Monitor 2010 was run in cooperation with EUPRERA and Communication Director Magazine, and collated the data collected from nearly 2,000 PR professionals from across 46 countries in March 2010. It answers the most pressing questions within the communications field, and compares the figures obtained with those over the past years to create a picture of how the European communications industry has developed, as well as projections for how it will continue to develop over the coming years.