The role has been designed as part of the Association’s new strategy to further cultivate its collaborative member network, ensure quality growth and address areas of innovation. Inge Wallage brings 25 years of communications experience in both the profit and non-profit sector, from oil to Greenpeace to sustainable water management. Most recently she led the introduction of FashionforGood.
The decision to create the role of Managing Director was taken by the EACD’s Board. Former President Herbert Heitmann upon Inge's appointment said: “The EACD has had 11 successful years, securing ongoing growth of members across Europe year on year. Now is the time to build on our success and, with the appointment of Inge Wallage we aim to further our proposition of driving excellence in our profession.”
Upon taking up her new role, Inge Wallage stated: “I am thrilled to have the opportunity to work with the Board to lead the Association into its next phase, for the benefit of our current and future members. The Communications function needs to continue to enhance and adapt to new societal realities. It’s wonderful to be able to contribute to that. I believe we have a great opportunity to innovate and to deliver the foundation for the EACD’s next decade of success.”
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About Inge Wallage
Managing Director EACD & The Butterfly Effect – strategies for transformation
Inge Wallage is a senior communications executive who is passionate to use communications as an instrument and a philosophy to contribute to a better world. She forged a career in the private sector before making the leap from the oil industry to environmental campaigning. Her 20+ years of professional experience encompass international management and leadership, change and issue management, and communication strategy. Inge uses her experience to contribute to deliver sustainable and equitable solutions for all. Prior to her role at the EACD and running The Butterfly Effect she was Communications Director at the IWA (International Water Association), at Greenpeace International, VP International Communications for Statoil, held international roles at Philips Electronics, P&O Nedlloyd and Motorola and led Burson-Marsteller The Netherlands. Inge has created the concept of ‘The 3As’: authenticity, accountability and audacity, which she believes should be the framing of any communications & business strategy to seek meaningful change.
About the EACD
The European Association of Communication Directors (EACD) was founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries. It is the network for communication professionals from all fields across Europe that convene through the European Communication Summit (the largest of its kind in Europe), regional and national debates as well as online events. It was established to promote diversity, overcome cultural barriers and formulate communicative norms in order to ensure quality and foster professionalism in communications. In addition to its pan-European offering, the EACD provides opportunities for its members to convene both through issue-specific working groups as well as through regional groups. It also publishes leading content through its magazine, Communication Director. The Association currently has more than 2,000 members.