Brand Leadership

In today's world, brand management is facing an increasing number of new challenges.

In today's world, brand management is facing an increasing number of new challenges. The way brands are managed is being altered by a number of varying factors and their consequences, including the digitalisation of media, a broad variety of information channels to customers, social media, cross-industry partnerships, and increasing participation and co-creation. Thus, brand leadership requires a multifaceted and complex approach to a customer's journey. The Working Group Brand Leadership investigates developments in this field, best practice cases and experience exchange.

 

Email: info@eacd-online.eu

 

Working Group Coordinator
Advisor

Past Events

7 th
June
2017

Brand Leadership: Best Practice Exchange in Positioning and Rebranding

Location: ING, 8-10 Moorgate EC2R 6DA
Host: EACD & ING
9 th
February
2016

EACD Brand Management working group

Location: Deloitte Hill House Building
Host: EACD and Deloitte
9 th
July
2014

Working Group Meeting "Brand Management"

Location: The Square Meeting Centre
Host: EACD Working Group "Brand Management"
27 th
November
2013

Working Group "Brand Management": Brand Governance

Location: Local.ch
Host: EACD Working Group Brand Management
28 th
June
2013

Brand Valuation as a tool to support business growth and promote brand investment

Location: The Square Meeting Centre
Host: EACD Working Group "Brand Management"