Stakeholder Insight & Analysis

A communicator’s job is not just about spreading messages, but also about analysing how effective th

2015 EACD Working Group Meeting: Evaluation

Wednesday 24 June 2015
The Square

Registration is now closed

The EACD Working Group Evaluation will meet on occasion of the EACD Kick-Off Day on June 24th 2015, the day before the European Communication Summit.

Coordinators Thierry Nicolet and Louis de Schorlemer invite members and peers to join for the Evaluation Working Group meeting to discuss "Evaluation in Times of Crisis".

The meeting will take place at the Square from 15.00 to 17.30.

The great challenge for communicators in times of crisis is managing emotions. The accurate words and the appropriate tone can reassure, fortify and reveal leadership. To do so, it is particularly critical to take the pulse of the public and assess its emotional state.  

We are delighted to announce our speakers:

Michel Salion, CEO of Manifeste will share his impressions from earlier this year, where he assumed media relations for Charlie Hebdo, the satirical French weekly. Manager of Burson-Marsteller’s Public Affairs department (1991-1999), associate at Harrison & Wolf Corporate (1999-2002) prior to founding Manifeste in 2002. Over the years, Michel has gained in-depth experience through his work with companies exposed to industrial and sanitary risks or opinion campaigns in handling difficult and sensitive situations (boycott, products recalls, downsizing). As a result of his experience in communication in crisis situations, he became deeply interested in the issues involved with the power of stake holders and the emergence of corporate social responsibility. A French and Greek national, Michel Salion holds a Master in Political Sciences from University Paris I.

Main references: Crisis communication: Total (AZF plant explosion, Erika oil pumping), Trafigura (Probo Koala trial), Fukushima accident / IRSN expertise (Institute for Radiological Protection and Nuclear Safety), Charlie Hebdo ‘survivors issue’, horsegate and e.coli contamination (for McKey) Media relations and spokesperson’s mission: Cargill France, Messageries Lyonnaises de Presse (press distribution), McDonald’s suppliers, RIA Novosti (Russian Information Agency) Corporate and Public affairs: Cargill France, Plaine de France Development Authority (urbanization project of the Gonesse Triangle), Fujifilm Medical Systems, Varian Medical System, SFR, Vin & Société Training: IRSN, Groupama, Keolis, Ministry of Education, Brittany Tourism, groupe Ludendo (Hamley’s, La Grande Récré, Franz Carl Weber...), McDonald’s suppliers.  

Christophe Ginisty will talk about "How to effectively measure your reputation and transform stakeholders' emotions on social networks into valuable insights!"

Online reputation expert, Christophe started his career at the age of 24 when he founded Rumeur Publique, a PR business specialized in technology that has become one of the leading agencies on the French market. In 2011, Edelman appointed him European Digital / Technology Evangelist with the responsibility of Deputy Managing Director, EMEA. In 2013, since he had been elected President of the International Public Relations Association (IPRA), he created the ReputationWar international conference that has become one of the leading colloquiums in Europe on reputation management. Passionate about the impact of social media on the society, he opened his blog in 2004 and founded Internet sans Frontières (Internet without borders) in 2008, an NGO dedicated to the promotion and the advocacy for the freedom of speech online. He is a published author on the digital revolution and a frequent contributor to marketing and communications publications. International speaker, Christophe is also a visiting professor on Public Relations and Digital Strategy at INSEEC Paris and ESG Group.