The Working Group "Evaluation" will address the guiding principles for online media monitoring. Illustrating with a case study, Robert Glaesener, CEO of Trendiction, a leading European online media monitoring company, will show how to organize information flows and manage multilingual material. There is a need to focus on relevant data only and look at overall competitive and benchmarking information to measure an organisation's share of voice. The scope of the Working Group are the techniques of measurement and the necessary methodology that supports evaluation. We share best practices and experiences from across all sectors and look at internal and external communication.
About the speaker:
- Robert Glaesener is the CEO of Trendiction SA, a high-tech company active in online crawling/search technologies and developing the Talkwalker social media monitoring tool. In that position, he oversees strategy, business growth and finance in the company. From 2000 to 2009, he set up Internaxx.com, the international online bank of TDBank in Luxembourg. In his position as CEO, he oversaw the set-up and the international expansion of the bank, its client franchise development and its overall growth strategy. Mr. Glaesener started his career as a trainee and later brand manager within M&M’s/Mars GmbH in Germany from 1993 to 1997. Mr. Glaesener holds a B.A. from HEC Management School/France and an MBA from the Harvard Business School/USA.