Big data + small data – enabler for a smarter stakeholder management?
Time: 17:30 - 19:30
Venue: Mylan GmbH, Thurgauerstrasse 40, CH-8050
Working Language: English
Social media, multiplication of stakeholders, crisis of trust in traditional media – managing brand and reputation in this environment is more challenging than ever.
However, thanks to smart combinations of big and small data, communicators can also know more about their audiences than ever. Defining the networks of influence (who influences whom) paired with insightful opinion research informs the most effective communications strategies. During this session we will discover new trends, look at the best practices and develop action plans that can be applied in daily work.
Meet our coaches
Lukasz Bochenek is Managing Director of Leidar Switzerland. He develops effective engagement strategies, processes and measurement frameworks for multi-national companies, NGOs and SMEs. In addition he leads Leidar’s Netnograph project – a joint venture with Tree Intelligence which uncovers networks of influence between stakeholders and influencers. A published author and speaker at international conferences, he is a Co-Director of the Executive Certificate Advocacy in International Affairs and a Global Shaper from the Geneva Hub, which is a part of the World Economic Forum’s Global Shapers Community.
Phil Riggins leads Leidar’s brand and reputation practice. His work spans corporate reputation, business critical relationships / stakeholder engagement, message development and issues management for businesses, associations and not-for-profit organisations. Phil has more than 25 years’ global experience using insight techniques to help clients better understand the concerns and expectations of the audiences that matter to them in order to create more effective engagement campaigns He regularly publishes and speaks about corporate reputation, corporate communications and brand management.
The Coaching Day is free of charge compliments of the EACD, Leidar and Mylan. Special thanks to EACD Member Laetitia Tonel, Head of Europe Communications Mylan, for providing the venue and refreshments.
Please register as places are limited and EACD members will be prioritised.
If you have any further questions, please don't hesitate to contact us: firstname.lastname@example.org