Current EACD Regional, Working Group and European wide events.

Coaching Day with Mynewsdesk: 5000 Brands in the Digital Age

Tuesday, 12. September 2017 - 14:00
Belgian Olympic and Interfederal Committee House
EACD, Belga & Mynewsdesk

We are delighted to invite members to our Coaching Day with Mynewsdesk on How 5000 brands are taking their PR & Comms in the digital age.

Date: Tuesday 12 September
Time: 2 pm - 6 pm
Location: Belgian Olympic and Interfederal Committee, Avenue de Bouchout 9, 1020 Bruxelles

During the session, our speakers will explore the following points:

- Changes you need to make in Brand Storytelling, Communications, PR and Reputation Building.

- Business models and innovation ingredients that will help you survive and thrive.

- What 2.000 Journalists told us about the global trends of Journalism and PR in the digital age.

- Why a digital Newsroom can help you master these challenges

Our coaching day will allow for a hands-on, group discussion to share experiences and ideas on branding in the digital era.

Meet the Speakers

Jonathan Bean, Chief Marketing Officer, Mynewsdesk

Jonathan leads the Marketing & Growth organisation at Mynewsdesk. Previously he was Chief Operating Officer during Mynewsdesk's rapid growth journey. Prior to joining Mynewsdesk roles have included being part of the European management team at PR Newswire, United Business Media. Jonathan has an MBA from Henley Business School and an Honours Degree in media and communications from Leeds University. Father of 3, Husband of 1 and lover of all things PR, Marketing, Digital and Disruptive.

Lieven de Maertelaere, Manager BU Media, Belga News Agency

Lieven De Maertelaere will talk about Storytelling in a digital age. In this session, participants will learn how to tell a story in the digital age that stands out, captures people’s attention and gets them to act and engage with your organization or brand.

Lieven has been working for Belga News Agency for 10 years now. He’s currently manager of the Business Unit Media after being Chief News+ (=Multimedia) and Newsmanager, both for several years. Prior to Belga, he was working as an editor/journalist at local television station TV Oost, radio NRJ, radio Q-Music and commercial TV-station VTM (news programs). Lieven has a degree in nursing but managed to turn his passion for media into a career. In his little spare time - Lieven and his wife Liesbeth have 3 small daughters - he’s still making radio at Vrije Radio Belsele.

This event is free of charge compliments of the EACD, Belga and Mynewsdesk. Please register as places are limited and EACD members will be prioritised.

If you have any further questions, please don't hesitate to contact us:

Our regional coordinator for Belgium, Magdalena Wawrzonkowska, looks forward to welcoming you to an insightful session.