How effective is the pharma industry at getting its messages across to an increasingly (mis-)informed audience?
Comms Talks: Pharma brings together senior communications professionals – in-house and agency marketing, advertising and public relations practitioners, journalists and media researchers – to discuss and resolve the greatest communication challenges for the pharmaceutical sector.
Under the moderation of Elena Mateeva, Media Communications Manager at Sopharma, member of the Board of Directors of the Bulgarian Public Relations Association (BDVO) and member of the European Association of Communication Directors (EACD), the event will focus on the empowerment of the end consumer in the digital age and the hurdle this otherwise positive development presents to pharmaceutical companies.
For more information and a link to registration, see the event's Facebook page.
Comms Talks: Pharma is the first edition of Comms Talks, a series of six, sector-specific discussions that seek to foster dialogue between practitioners from the communication industry’s four constituent parts: in-house teams, agencies, media, and media analysis providers. By creating an inclusive, interdisciplinary platform, we aim to consolidate our industry’s silos to offer a critical and multilateral perspective on the challenges practitioners from each discipline and sector face. We believe this dialogue will help tackle mis- and ineffective communication, and contribute to the industry’s overall development.
Comms Talks is a collaboration between media analysis agency Perceptica and EACD, and supporting partners BDVO and the International Association for Communication Measurement and Evaluation (AMEC).
Comms Talks events are public, free to attend, and targeted at current and future communications practitioners.