Germany

The German Regional Group has organised events across the country since 2008.

Communicating digital challenges and chances: a cross-generational approach

Friday 02 June
Event: 
Regional Event
Location: 
Frankfurt am Main

Time: 16:00 to 19:00
Venue: Frankfurter Rotkreuz-Kliniken e.V., Klinik Rotes Kreuz, Königswarterstraße 16, 60316 Frankfurt am Main
Working Language: German

Technological innovation is rapidly changing working environments and our day-to-day life - also demanding ethical decisions. Digital transformation goes hand in hand with a requirement of people to adapt to these changes and is going to be even more so when automation and AI become mainstream. Therefore, it is crucial to authentically deliver digital challenges and chances and most importantly in a language your audience understands. Thinking creatively about people practices and understanding your various audiences (internally and externally) will build tomorrow's workforce and brand reputation. But how can we humanise our communication and PR?

Students and young professionals are the next leadership generation. How will they change the structure of communication departments? What can we learn from each other? And how can CCOs moderate digital challenges and chances as well as socio-critical issues? These are some of the questions German student PR initiatives will discuss with Senior Communication Managers at our regional event on June 2nd.

About our speakers:

Welcome by EACD Ambassadors Martin Camphausen, Head of Corporate Communications & Spokesperson at Frankfurter Rotkreuz-Kliniken e.V. and Lina-Marie Voigt, Board Member, kommoguntia e.V. & Katharina Marg, Vice Chair, kommoguntia e.V.

Judith von Gordon, Head of Global Media & PR at Boehringer Ingelheim
Judith joined Boehringer Ingelheim in 1991 and has held various communications positions since then. In her current role she is responsible for their global external communications overseeing product, corporate and innovation communications worldwide. Prior to Boehringer Ingelheim Judith was spokesperson for the Minister for environment and health in Rhineland-Palatinate, Germany and worked as export coordinator for the investment good industry in i.e. South Amarica. Judith holds a diploma in applied communications and linguistics from Johannes Gutenberg Universität Mainz and a diploma as translator for Enlish, Spanish and Portugese.

Torsten Busse, Director at Brunswick Group
Torsten has more than 25 years of communications experience. He joined Brunswick in 2010 and supports clients around employee engagement, management communications, digital communications, as well as reorganization and restructuring issues. He is part of Brunswick’s global technology, media and telecoms and employee engagement sector and practice teams. Prior to Brunswick, he worked for 11 years at SAP SE in various communications functions, including head of employee communication, product communication and organizational development. Before joining SAP, he spent seven years as a newswire reporter for IDG in San Francisco, covering the information technology industry. 

Benedikt Gutheil, Chairman, kommoguntia e.V.
As chairman Benedikt represents the student PR initiative kommoguntia e.V. from Johannes Gutenberg-University in Mainz. He is in his first year as a master student in Corporate Communications receiving a theoretical perspective on various communication processes of companies. With a specific focus on media relations as well as crisis and online communication, Benedikt experienced practical insights during internships at the agency fischerAppelt and the consulting firm BearingPoint. Prior to his master’s programme in Mainz he applied to the University of Erfurt as bachelor student in Communication Science.

(moderator) Anke Maibach, Head of Communications Central Europe at Tata Consultancy Services GmbH
In this role, Anke is responsible for media agency management, public relations, social media, employer brand communications, internal communications, communication campaigns, content writing/editing and distribution, distribution and project management and communication strategy - accounting responsible for a small team. She joined TCS as Marketing Manager Central Europe in 2008. Prior to TCS, Anke was Marketing Manager Europe at Telargo, a global provider of industry specialised telematics solutions and services. In between, she worked as an independent external consultant on website branding and communications for small to medium size companies.

If you have any further questions, please don't hesitate to contact us (germany@eacd-online.eu).