Current EACD Regional, Working Group and European wide events.

Competitive Intelligence for Business Communications

Friday 09 June 2017
Coaching Day


Time: 9.00 – 12.30 CET
Venue: Euronext, 8th floor Room Euronext, Av. da Liberdade, 196, 1250-147 Lisbon, Portugal

Competitive intelligence is critical for minimizing risks when formulating your business and communication strategy

As companies’ gatekeepers, communication professionals are not only focusing on a daily basis on how to enhance trustworthiness, confidence, loyalty and likeability of their own brands, but furthermore particularly in this mobile digital interdependent era on how to protect their reputation, minimize risk, avoid surprises and grow their business in this increasingly challenging and changing world.

Understanding and foreknowledge of your business environment is critical to smart decision-making and a sound communication strategy that will support the overall business achievement results and expectations.

Competitive intelligence reveals the true state of your business, exposes the unknown and shows communication and business executives how to address and tackle current market conditions, recognize risks and new market opportunities earlier and act faster.

Are you planning to expand your line by offering new products or services? Have you considering entering a new market or industry? Are you hearing conflicting viewpoints from your staff or the industry? Do you have a communication or marketing strategy problem to solve and don’t have enough information and insight? Are you investigating a possible acquisition to supplement the financial due diligence with market due diligence?

The speakers at the fourth Lisbon Coaching Day on Competitive Intelligence for Business Communications will bring you insightful knowledge and best practices to be discussed with the participants.


  • 9 - 9.15 am Registration
  • 9.25 am Welcome Rui Martins, EACD Portugal
  • 9.30 am David Santos, IntellCorp: Theoretical Overview, Practical Observations & Case Study.

Holding a doctorate degree since 2013 and a position of university professor since 2009, David Santos has spoken at over 20 conferences around the world and published in several national and international papers. He has delivered talks at Oxford University, having also presented papers at the University of Toronto, Fordham University and at the University of Rio Grande do Sul in Brazil. He is a researcher at CFUL since 2007, having also developed professional activity during five years in investment consulting in Africa and GCC countries. He is one of the founders of IntellCorp, the first intelligence company in Portugal and Portuguese-speaking countries.

  • 10.30 am Ana Ximenes, President Atrevia Portugal: Corporate Reputation: why managing reputation is even more important today? 
    Ana has been president of Atrevia Portugal since 1999. She holds a degree in PDE Business Management from AESE Business School and a degree in Social Communications from University of Minho.
  • 11 am Refreshment
  • 11.20 am António Rodrigues, lawyer and former MEP, member of the Oversight Committee of Portuguese Intelligence System: Choose Intelligence for intelligent choices
    António has been a lawyer and legal consultant since 1985. He was professor of European Law and Constitutional Law at Lisbon University and World Bank and UE expert on missions in Angola and Cabo Verde from 1999 to 2009. Member of the Oversight Committee of Portuguese Intelligence System (2016-2020). Member, Portuguese Parliament (Assembleia da República) from 2011-2015. Vice President Parliamentary Group PSD (member of EPP); Member of the European Affairs Committee and of the Foreign Affairs Committee; President Parliamentary Group Portugal UK; Member of the Parliamentary Assembly Union for the Mediterranean; Member of the Portuguese Parliament 1995-1999. António is also a columnist at the Jornal Económico, and has collaborated with Diário Económico, Económico on-line, Económico TV, Sol, RTP and has published several books.
  • 11.40 am Teresa Fernandes, Schneider-Electric: Digital analytics for the whole picture
    With more than 18 years of experience, Teresa’s activity began at the advertising industry to transport this experience to the marketing management of national B2C consumer companies and later at technological B2B market leaders. After six years of marketing leadership at Schneider Electric in Portugal, Teresa Fernandes accepted the challenge of marketing activation of S&M countries in Europe and international operations, a position she represents in more than 40 countries.
  • 12.10 pm Pedro Assude, Marketing and Business Intelligence, Delta Cafés: The importance of positioning and reputation management in brand strength and economic value
    With more than 20 years of experience, Pedro began in marketing of the food industry in Delta Cafés Group. Between 1995 and 2009, he worked as coordinator of fairs and events in the group. In the last 8 years, he assumes market and business intelligence functions, with projects related to market intelligence, integrated brand management, benchmarking, management control and commercial reporting.
  • Concluding Discussion

Participation is free of charge compliments of the EACD and Euronext.

Only registered-participants will be allowed to enter the building to attend the event. Please arrive on time as we will be starting according to schedule and late comers will not be admitted. We look forward to welcoming you to an insightful event. If you have any questions, please don't hesitate to contact us at