Russia

Since mid 2008, the Regional Group Russia has offered EACD members topically-focused events and meet

Content Amplification: Insights into Alive Memory from Google Russia

Friday, 7. July 2017 - 15:00
City: 
Moscow
Location: 
Coca-Cola Russia
Host: 
EACD

We are delighted to invite you to our upcoming regional event in Moscow on Content Amplification: Insights into Alive Memory from Google Russia. The Alive Memory campaign, created together with Ketchum Maslov, was shortlisted in the European Excellence Awards 2015 in the category Content Marketing.

Date: 7 July
Time: 3 pm (approx 2 hours)
Location: Coca-Cola Russia

For Russians, who endured unimaginable horror from and heroically resisted the Nazis, WWII is more than a period in history books. All Russian families have relatives who fought the Nazis or sacrificed at home. Millions of real stories shaped the Russian mentality. Google Russia wanted to make these stories publicly available. It created Alive Memory, the biggest online archive of wartime letters.

 

About the Speaker

Participants will gain exclusive insights in the "Alive Memory" project from Ekaterina Kondratieva, Communications Manager at Google Russia.

Using the example of the Alive Memory Project, which Google Russia held to celebrate the 80th Anniversary of the Victory Day, Ekaterina will be speaking about the role that big brand initiatives play in our communications strategy and how we engage users to spread the word about them. It’s been three years since she joined Google to cover such areas like product, brand comms and some of the crisis matters. Before joining the company, Ekaterina spent 8 years at Ketchum agency, leaving it as Director for Corporate and Technology practice. She is a holder of several international PR awards like SABRE and Silver Anvil. The Alive Memory project was also nominated for the Cannes Lions.

There will be the chance to pose your questions at the end in a Q+A session, and refreshments will be provided during a networking round.

This event is free of charge compliments of the EACD and Coca-Cola Hellenic. The working language will be Russian. We kindly request you to register your attendance as places are limited.

Our regional coordinator, Irina Arkhipova, Director of Public Affairs and Communications, looks forward to welcoming you to an inspiring event at Coca-Cola Hellenic.