*We're sad to announce that we're postponing the EACD Dublin Debate due to adverse weather conditions in Dublin. We will release details of a later date in due course and apologise deeply for any inconvenience caused*
GDPR - The death knell for unsolicited media outreach?
Many communication professionals do not fully comprehend the extent to which they will be impacted by GDPR, wrongly believing that the new legislation will only affect the marketing side of the house. GDPR, which takes full effect in May 2018, covers both B2B and B2C communications. For example, any in-house team or agency that relies on unsolicited emails to journalists to secure coverage or interviews could suddenly find that GDPR brings this kind of media outreach to a stunning halt. Non-compliance will result in fines of up to 4% of global turnover for your organisation. What will this mean for the future of the media relations industry? With Ireland being home to many European headquarters, nowhere will the effects of GDPR be felt more than here.
Join us for a panel discussion led by experts at the heart of the debate to learn how companies will be preparing for GDPR. Learn how GDPR will affect your organisation’s communications and how to navigate the challenges that lie ahead.
We are pleased to confirm our first speakers:
Paul Quigley, CEO, NewsWhip
Paul Quigley is CEO of NewsWhip, a technology that enables the world's leading publishers and brands to predict and understand the stories that will engage their audiences. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Each day its platform is used by thousands of journalists, marketers, and communicators in 30 countries to identify opportunities and deepen their understanding of what stories will engage audiences, and why.
Stephanie Tutton, Senior Analyst, EuroComply
Stephanie is a Data Protection Subject Matter Expert and Senior Analyst of EuroComply responsible for Central Europe. After completing her law degree at the University of Law in London, Stephanie completed her Masters in European Union Law at Leiden University where she specialized in data protection law. She was contracted as an International Consultant for the OSCE – the Organization for Security and Co-operation in Europe – the world’s largest regional security organization and worked for the EU’s judicial cooperation agency, Eurojust.
John Collins, Director of Content, Intercom
John is responsible for the content operations at Intercom, one of the fastest growing software companies of its generation. In this role he oversees the Inside Intercom blog (blog.intercom.com) and its associated podcast and books, as well as social media and other marketing projects. Tens of thousands of people visit Inside Intercom every month to learn about product management, customer support, design and startups – strengthening Intercom’s brand and generating significant new business for the company.
Jason Burns, Analytics Architect and GDPR Leader (Ireland), IBM
Jason is currently GDPR lead/Analytics Architect for IBM Ireland. Jason Burns has had a variety of roles within the IT sector since graduating from UCC/UL in 1997. His career began in software development as a technical writer, then progressed to team management positions before finally gaining his PMP qualification in 2004 and moving into a variety of project management roles. On returning to Ireland in 2006, Jason has had a variety of client-facing roles working for software development companies - everything from reward recognition programs to telecom network management solutions for the Irish market. Since joining IBM, Jason has spent several years working in the data and analytics arena, covering data warehousing, business intelligence through to advanced analytics solutions - helping customers make the most of their data to help drive the business growth.
Paul Hayes, EACD Regional Coordinator for Ireland, will moderate the discussion. At Beachhut, Paul drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups through Launchpad, DCU Ryan Academy and Dogpatch Labs. He works with founders on all aspects of their strategic communication from fundraising to IPO. Paul has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many technology events in Ireland and abroad, he has delivered innovative marketing strategies at international trad shows such as GDC and SxSW. He was a founder of Games Ireland.
This event is free of charge compliments of the EACD and Beachhut PR but please make sure to register your attendance below as places are limited.