The EACD invites you to our next Coaching Day in Bulgaria which will take place on April 27 2015 from 9.30 to 14.00 in cooperation with Intelday Solutions. The topic of the workshop will be "PR cooperations: media and public sector".
Speakers will be announced soon and the agenda will be as follows:
9:30 - 10:00 Registration
10:00 - 11:30 Business and public sector - the formula for effective and socially responsible cooperation
How does the business interact effectively with the public sector to achieve community goals? Where should the line be drawn between support and bribery? Can we work together outside the cliché "ideas from NGOs, money from the business"? How to find legitimate and conscientious NGOs? How to select the effective ones?
11:30 - 12:00 Coffee break
12:00 - 13:30 Corporate PR and economic media - mind sets and realities
Overview over two worlds of targets, timelines, theses and images - what is the daily life of the journalist and what - the one of the PR professional? Where do their paths cross each other? Where are they confronted with each other? Is the everlasting cat-mouse game a prove for professionalism? Are there any answers that no journalist will ever receive? And are there any questions that no PR professional will ever ask?
The event will take place at Grand Hotel Sofia, Sofia Hall, 1 Gurko str., 1000 Sofia. Attendance will be free of charge, compliments of the EACD and Intelday Solutions. If you have any questions, please don't hesitate to contact firstname.lastname@example.org.