We are happy to announce our upcoming EACD Coaching Day in Poland in cooperation with Stratosfera by Deloitte at Dom Braci Jabłkowskich in Warsaw which will take place on November 18th from 9:30 – 12:00 o'clock.
Together with you our coaches from Stratosfera by Deloitte will assess the theme of "Does brand stand for an idea?":
KRZYSZTOF NAJDER, Senior Advisor
Therapist at psychiatric hospital. Adjunct Professor at Warsaw University. Founder & CEO of SMG/KRC HR, first Polish Human Resources consultancy. Founder & CEO of Stratosfera, first Polish strategic marketing company. Creative Director at Publicis and Young & Rubicam. Strategy Director at DMB & B. Presently Senior Advisor at Deloiitte Consulting, and freelance coach/psychotherapist. Loves dogs, bicycles and good wine.
PATRYCJA VENULET, Director
Patricia has fifteen years of consulting and consumer research experience. Key competences are coordination and supervision over projects in the field of strategy, marketing and consumer research, both on a local and international level. Patricia is an experienced coach specializing in designing training techniques and conducting workshops . Patricia specializes in marketing strategies and innovations.
JANEK KISIELEWSKI, Director
Jan has fourteen years of experience in the field of coordination and surveillance of the merits of projects in the field of strategy, marketing and consumer research conducted projects on a local and international level. He specializes in marketing strategies and innovations for the positioning on the market of new financial products and services. Additionally, he is responsible for planning and carrying out cultural analyses , he is a co-author of Megatrends Cultural reports of 2011 and the Polish Cultural Foresight 2020.
09:30 - 09:45 Welcome coffee09:45 – 09:50 Introductions – Ewa/Patryk/Paweł09:50 – 10:20 BRAND = IDEA? – Presentation by Jan Kisielewski / Patrycja Venulet.
* features of the effective brand – examples! What values does an effective brand correspond with? How should one select the right values?10:20 – 10:55 Trends – Looking at the World Today – 2015/2016 – Presentation, examples and discussion by Jan Kisielewski/Patrycja Venulet
* What is our culture like? What culture do you identify with? Which trend is more important for you? Which of the trends makes a difference in your sector?10:55 – 11:25 Value -> Trends - > Innovation - > How do you create effective innovation? – by Krzysztof Najder11:25 - 11:55 BECOME an INNOVATOR – exercise in groups – The TEAM12:00 End of Session
Dom Braci Jabłkowskich – ul. Bracka 25
The event will be free of charge, compliments to the EACD and Stratosfera by Deloitte.
We are looking forward to welcoming you to this Coaching Day. If you have any questions, please don't hesitate to contact us at: email@example.com!