The EACD is happy to invite you to our upcoming Regional Debate in Bulgaria which will take place on November 26th from 14:00 to 16:00 at CIBANK in Sofia.
The topic of the debate will be "Measurement in Communications".
We are delighted to welcome our speakers:
Daniela Boyanova, Head of Corporate Communications and Marketing, CIBANK
Daniela Boyanova has been the Head of the Corporate Communications and Marketing for CIBANK ltd. since July 2008. She is responsible for all of the communication activities for CIBANK stakeholders, including investors, customers, partners, employees and the general public; CSR and advertising. Daniela Boyanova has nearly 20 expertise in journalism and corporate communications and public relations. She has a wide range of past experience in the public and private sectors, including work for government institutions and international organisations. She has worked on campaigns of UNDP, USAID, SCHENKER, YTONG Group, PLENA Holding.
Vanya Babanin, EACD Regional Coordinator for Bulgaria
Vanya has managed the marketing and corporate communications of automotive brands such as Mercedes-Benz, Jeep etc. for more than 10 years and she has an extensive experience in the integration and strategic development of brands, market research, reputation management and business evaluation. Prior to the PR and marketing positions she was a freelance journalist in Bulgarian print media for 6 years and stringer / producer for ZDF (German Television). Vanya holds master degrees in PR and in Economics as well as PhD in Communications and Semiotics.
Marina Stefanova, Bulgarian Network of the Global Compact (UNO)
Marina Stefanova is Executive Director of the UN Global Compact Network Bulgaria. At the present time she is a PhD student in Social governance – specialty “Corporate social responsibility”. She has MA in Law from Sofia University "St. Kliment Ohridski " and additional qualifications in "Company Management" and "Administrative Management" from Department of Economics at the same university. She has also graduated the postgraduate program "Introduction to British and European law" at Cambridge university (UK). Since 2007, Ms. Stefanova is a certified consultant in corporate social responsibility of the United Nations Industrial Development Organization (UNIDO). Since 2008 she is a member of the Mirroring Committee for the draft of the international standard on social responsibility ISO 26000 representing the Bulgarian Standardization Institute. In 2009 she is a member of the Working Group 13 in the Ministry of Labor and Social Policy, which is responsible for developing and implementing the "National Strategy for CSR in Bulgaria".
14:00 Welcome / Introduction
14:15 Customer Centricity and Reputation Measurement - Integrated Approach, Daniela Boyanova, CIBANK
14:35 Media Monitoring in the Automotive Sector, Vanya Babanin, EACD Regional Coordinator for Bulgaria
14:55 CSR Measurement - Challenges and Solutions, Marina Stefanova, Bulgarian Network of the Global Compact (UNO)
15:40 Informal Get-together
The event will be held at CIBANK, 1 Tzar Boris III Blvd., Sofia. As usual, this debate is free of charge, compliments of the EACD and CIBANK.
Should you have and questions or concerns, please don't hesitate to contact us at: email@example.com.
We are looking forward to welcoming you to this debate!