The topic of the debate will be "The changing role and impact of communications in the 21st century - Hungary’s potential in a dynamic Central and Eastern European region in a global context".
We are looking forward to welcoming our speaker Greg Farrett, CEO and owner of EMG, the European Marketing Group, former Executive Director, Communications, General Electric Europe.
In February 2015 following over 10 years at the US multi-national GE (General Electric) where he held several senior leadership roles in communications, Greg re-joined EMG, a leading B2B communications consultancy with a global footprint, as CEO. Greg brings with him extensive corporate and business communications experience. Most recently Greg led GE’s European Corporate Communications strategy including advertising, branding, public affairs, thought leadership and media relations. In this capacity he played a central leadership role in GE’s campaign to win acceptance and approval for the company’s acquisition of Alstom Power and Grid, the largest in GE history. Reporting to the President and CEO of GE Europe and Senior Director Communications for GE’s Global Growth Organization (GGO), he headed an international team of experienced Communications and Public Affairs professionals across Europe.
The presentation will be followed by a discussion led by Eszter Szabó, former Regional Corporate Communications and Public Affairs Leader, GE CEE Region.
Eszter is a Corporate Communications, Public Affairs & Government Relations Executive w/ 15+ years of experience with Central and Eastern Europe's biggest US investor, GE (16,500 industrial employees), and the HU government. She is positive about CEE’s big potential in a global context.
The event will be held at AMCHAM, 1051 Budapest, Szent István tér 11. Attendance will be free of charge, compliments of the EACD and AMCHAM.
Should you have any questions, please don't hesitate to contact us at firstname.lastname@example.org.
We hope to see you soon in Budapest!