The EACD is happy to invite you to our next Regional Debate in Hungary which will take place on December 11th, 2014, from 10:00 to 12:00 at CEU in Budapest.
The topic of the debate will be: "I tell you our story, if you tell one to the kids...How K&H Group Hungary won an IPRA Golden World Award".
The jury of the 2014 IPRA Golden World Award chose the programme of K&H MediMagic story-telling doctors as winner in the Healthcare category. This has inevitably made K&H a reference in the community involvement arena of corporate social responsibility – not only in Hungary, but also in an international context. The program brings hospitalized children and volunteers all over the country together, making the K&H MediMagic story-telling doctors to care for the sick children’s mental health. The programme was launched 2013 August, and since then, several thousands of people participated. The feedbacks are really impressive both from the children, the doctors and nurses, and the volunteers alike.
We are looking forward to welcome our speaker Nora Horvath-Magyary, Chief Communication Officer of K&H Financial Group Hungary.
Nóra Horváth Magyary earned degrees in economic and management studies. While still a student at the Budapest Business School, she started studies in marketing and communication at foreign universities as well (Hanze Polytechnic in the Netherlands and Manchester Metropolitan University in the United Kingdom), and completed her second degree in public relations. Later she studied for TV reporter and editor. Started her professional career at various leading Hungarian and international public relations agencies in the positions from PR assistant to senior executive. Then for 6 years she was External Affairs and Communications Director of Coca-Cola Hungary. Currently, she is Chief Communication Officer of K&H Financial Group responsible for all marketing communications and internal and external public relations related activities, having worked in this position for 7 years now. Peaks in her professional career included PR communication of Johnson&Johnson's baby care products to the Hungarian healthcare sector, crisis communication in Hungary of Coca-Cola’s global product quality incident, crisis communication of Hungary’s largest broker scandal so far, and heading the K&H Group’s re-branding. For several years now, Ms Magyary has been an EFFIE jury member. She is jury member of the lists of 50 most talented young people and 50 most influential media personality. She was member for 6 years in the former mentioned list of influential media persons and in the list of the 20 most creative women. She is winner of 6 Bronze and 2 Silver EFFIE Prizes, 2 Golden Lollipop, 1 IPRA Golden World Award and 2 CSR Best Practise Prizes. She is regularly invited as a lecturer at Hungarian and foreign conferences and at the Hungarian universities. She is mentor of young professionals, inside and outside of her workplace.
The event will be held at CEU Business School, 1023 Budapest, Frankel Leó út 30-34.
As usual attendance will be free of charge, compliments of the EACD.
*Please note that the session will be held in Hungarian*
We are looking forward to welcoming you at our Regional Debate!