We are happy to invite you to our next Regional Debate in Poland which will take place on February 26th, 2015 from 9:30 to 12:00 in Warsaw. The topic of the debate will be: "2015 – the year of digital media?"
The agenda will be as follows:
9:30 – 9:45 Morning coffee
9:45 – 9:50 Welcomes - EACD/THINKTANK –
9:50 – 10:20 Presentation – Dario Mezzaqui, Message
The digital revolution is changing the way we access, build and exchange information. In other words, the way we interact.
When planning our communication activities, when defining our marketing objectives or when re-shaping our relationships with internal and external audiences, does it still make sense to separate digital and non-digital? Can we avoid integrated thinking any longer?
How can corporate communicators take advantage of these changes? How can they use digital channels to establish new ways of relating to their audience? How can they switch from delivering information to engaging stakeholders, from publishing content to sharing stories, from flat to emotional? Through particular reference to market practices and to a number of examples, the presentation by Dario Mezzaqui will outline the major digital trends, hopefully stimulating the debate on how “thinking digital” can support more genuine and trustworthy forms of communication.
10:20 – 10:30 Real time poll – 3 questions
10:30 – 11:00 Debate – How "thinking digital" can support more genuine and trustworthy forms of communication.
The debate will set the basis for discussion by focusing on:
• how the “digital first” approach is overturning our consolidated project governance and management
• how our brand reputation relies more and more on and is increasingly affected by the way we build our presence in the digital world
• how the human factor is making a strong comeback and re-gaining a central role
• how “integration” will be the real challenge in 2015 and beyond
Igor Bielobradek, Content marketing expert, DeloitteTomasz Głowacki, Internet marketing expert, Bank MilleniumTomasz Machała, editor-in-chief, NaTemat (YTD)
Moderator: Paweł Rabiej, editor-in-chief, THINKTANK
11:00 – 11:15 Q&A
11:15 – 11:20 Thank you
11:20 – 11:45 Networking/ Coffee
The event will take place at Deloitte, Jana Pawła II 19, Warsaw. Attendance will be free of charge, compliments of the EACD and Deloitte. If you do have any questions, please contact us at: firstname.lastname@example.org. We are looking forward to welcoming you to this debate!