The Regional Group Serbia became an active EACD group in 2008.

EACD Regional Event in Belgrade: The Role of Creativity in Communications

Monday, 6. March 2017 - 15:00
Erste Bank, Milutina Milankovica 11, 11070
Erste Bank

The EACD is delighted to announce our upcoming regional event in Serbia, which will examine the role of creativity in communications.

Smaller corporations such as NGOs have tighter budgets so must get creative when it comes to their communication strategy and approaching their target groups. Larger organisations on the other hand have more resources but may have less creative freedom as they must comply with global corporate guidelines.

Our speakers will present their experiences from both sides with time for Q+A at the end of the session.

Date: 6 March 2017

Time: 3 pm - 5 pm

Location: Erste Bank Milutina Milankovica 11, 11070

We are pleased to announce the following speakers have been confirmed:

Milena Beric, Communications and External Affairs Consultant, Association KROKODIL

Milena has twelve years of experience working for OECD, at the 2004 Olympics in Greece, Greek national television ERT and for the Embassy of India in Belgrade. After that she worked in market communications in the world of advertising within one of the largest global agencies TBWA World Wide on campaigns for brands such as adidas, Nissan, Renault, VISA, Absolut Vodka and others. In 2010 she became the first director of the social enterprise Divac HOD with the goal to make long-term suitable organization. Since 2010 Milena has been working as an independent consultant. She specializes in strategic communications, external affairs and mediation while working for Goethe-Institut Belgrad, EUNIC network, Mikser and other credible clients in Serbia and abroad. Milena won the “30 under 30 young Serbian leaders” award in 2011 and was the representative of Serbia at the Sixth Pan-European Conference of International Relations in Turin in 2007 with her work “Culture, Dignity and Empowerment”. She successfully cooperates with KROKODIL since 2014 which led to the winning of the European Communication Award 2016 for the Festival Krokodil 2015 communications strategy.

Sanja Burg and Irena Šarić Dombaj, Corporation Communication Managers, L'Oreal Adria Balkan

Sanja Burg has been working in the field of Communications for more than 15 years. Sanja’s experience at Serbian Broadcasting Corporation (RTS) marked the start of her professional career as a journalist and editor. Her career was further built upon when she continued in business and communication consultancy, all leading to her current role as a Corporate Communications Manager at L’Oréal Balkan. Her expertise includes: Strategic Communications, Media and Public Affairs, Content Creation, Crisis Communication, Internal and Managerial Communication as well as Event Management skills alike. Sanja is also active in philanthropic initiatives and lives by the principle that each one us has an inherent responsibility to make this world a better place.

Irena Šarić Dombaj is a Corporate Communications Manager with solid and measurable results, both in internal and external communication fields. Irena has substantial experience in creating communications strategies, managing communication projects and teams within a multinational and cross-cultural company across the Adria region. As part of her extensive work experience in communications, Irena successfully led a customer affairs team with direct involvement in resolving the most sensitive cosmetovigilance cases.

Petra Lepuschitz, Director of Corporate Communications, Fonds Soziales Wien

Petra can look back on a wealth of experience in corporate communications for government agencies in both in-house and agency roles. She is qualified in Marketing & Communications and undertook further training in the Development and Coordination of EU projects at the International Department of the Vienna Institute of Vocational Education. She has worked on projects for the Ministry of Economics & Labour, European Social Fund, Labour Market Service Vienna and Labour Market Service Austria. Before taking on the role as Head of Corporate Communications at Fonds Soziales Wien, Petra lead Corporate Communications at ÖSB Consulting GmbH.

Thank you to EACD regional coordinator Andrea Brbaklić and colleague Jelena Vasilev for providing the venue at Erste Bank.
Andrea will provide the welcome note and Jelena will moderate the Q&A session.

Please note that the event will be held in English and is limited to 50 people. If you have any questions, please don't hesitate to contact us at