The EACD is delighted to invite its members to an online session discussing: Change communications – what are the essentials for every comms manager? which will take place on November 5th, 2014 from 5:00pm to 6:00pm.
Consistently, communications leaders list internal communication as one of their biggest headaches.
But employee communications in general and change comms in particular provide an opportunity to show the value that we can deliver.
Based on many years’ of hands on experience, Liam FitzPatrick and Klavs Valskov have developed a simple model for change communication. They argue that by asking just a few basic questions a communication leader can get to the strategic heart of any change program. Rather than be relegated to the position of tactician, the communication director can assume the role of agent provocateur; challenging senior peers to think more deeply about their business and the transformation they wish to achieve.
FitzPatrick and Valsov’s online session will take place on November 5th, 2014 from 5:00pm to 6:00pm. They will talk about the five core questions for change leaders (http://simply-communicate.com/news/top-tips/change-communication/change-...–-start-right-questions) and touch on:
Why is change such an important opportunity for the communications function
How we often get it wrong
Driving awareness – the main channels
Creating understanding – engaging through managers
Building excitement – the importance of emotion
Remembering our role in calling out bad ideas and failed initiatives
Keeping the momentum up
The importance of data
Liam and Klavs are the authors of the recently published Internal Communication: a manual for practitioners and have led change in major organizations around the world in shipping, oil, logistics, government, healthcare, manufacturing and education.
The Webinar will take place on Wednesay, November 5th, begins at 5pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link: http://www.eacd-online.eu/activities/eacd-webinars/technical-requirements
We look forward to a lively discussion with our members!