Join the European Association of Communications Directors in London for the latest in our series of #eacd10 anniversary events, where we’ll explore the impact technology continues to have on the communications industry. Our guest speakers will share insights into the challenges and opportunities the rapidly changing business environment poses for our industry. In an interactive debate with attendees, we’ll cover what new skills communications professionals need to succeed in this ever more digital and agile world.
The rise of digital tech means that the role of professional communicator and the ways of communicating have radically transformed over the last 15 years. With greater speed and reach than ever before, rich data and insight into our audiences, direct access to end audiences without intermediaries, and two-way conversations an everyday reality – many things have changed. The one thing that hasn't changed is that communication is ultimately human! An appreciation of what to say, how to say it, the way that it is likely to be received and the emotional impact of communication on real people can't be replaced by technology. How do we retain the humanity of our communications whilst exploiting all the opportunities that technology offers?
Lauren leads Coca-Cola European Partners’ strategic engagement with media, policymakers, civil society and community stakeholders. Lauren has worked for Coca-Cola for over 12 years in roles across the spectrum of public affairs and communications. She has served on transaction teams for the 2010 sale of Coca-Cola Enterprises’ North American operations to The Coca-Cola Company and, most recently, on the merger to create Coca-Cola European Partners. In her previous role as Vice-President of Stakeholder Engagement and External Communications of Coca-Cola Enterprises (CCE), Lauren was responsible for the company’s corporate responsibility and sustainability (CRS), stakeholder engagement and media relations strategies. Prior to this, she was Director of Leadership and Internal Communications for CCE. In this role, she led the advancement of the company’s communication and collaboration platform, as well as employee engagement efforts around corporate responsibility and sustainability. Lauren began her career in marketing communications, serving clients such as DuPont, InterContinental Hotels Group and the American Cancer Society. She holds a Bachelor of Arts in English and a minor in Political Science from Emory University in Atlanta, Georgia, including studies at the University of Oxford, England.
Drew Benvie is founder of the communications and social media agency Battenhall. As a consultant, he has advised and represented brands including Google, the BBC, Intel, PwC and the Financial Times. Drew was named the UK's most respected practitioner by New Media Age, was one of PR Week's 29 under 29, is a member of the PR Power Book, and he first wrote the Wikipedia page on social media back in 2006. For more head to www.battenhall.net
Nanne will be sharing his experience during the digital brand transformation at one of the world’s global banks. In a world where digital comes first there are huge implications for brand management – this session will articulate these from learning it the hard way.
Nanne is responsible for defining and executing the global branding strategy and the growth of the ING Brand which stretches across 40 countries. Previously he worked at ING in various functions (as a spokesperson and brand director for their largest insurance brand at the time) and as a management consultant with CGI.
Guests will be communications directors from global companies across Europe.
EACD board member Emily Kirwan, Head of Communications & Engagement BBC News, Angela Howarth, European Head of Communications at Climate-KIC and EACD Ambassador for the UK and our EACD Brand Leadership working group adviser Marc Cloosterman, CEO at VIM Group, are looking forward to an insightful and thought-provoking gathering.
Agenda | October 11th | 2.30 to 7.00pm
2.00 - 2.30 Registration and welcome
2.30 - 2.35 Welcome by Emily Kirwan, Head of Communications & Engagement BBC News and EACD Board member
2:35 - 3:20 Keynote by Lauren Sayeski: Technology changes everything about communications, except one fundamental truth...
Q&A moderated by Angela Howarth, European Head of Communications at Climate-KIC and EACD Ambassador
3:20 - 3:40 Break: refreshments
3:40 - 4:40 Interactive workshop on communications skills for a social media age by Drew Benvie
4:40 - 4:45 Short break: refreshments
4:45 - 5.30 Keynote by Nanne Bos: ING’s digital brand transformation journey
Q&A moderated by Marc Cloosterman, CEO at VIM Group and EACD Ambassador
5.30 - 7.00 Networking + canapés & drinks
The event will be held at EY, 1 More London Riverside, SE1 2AF London, UK. The meeting will be free of charge compliments of the EACD and EY. Should you have any questions, please don't hesitate to contact us at email@example.com.
We are look forward to celebrating with you in London in October!