The EACD is pleased to extend an exclusive invitation for an upcoming Executive Meeting, hosted by ING and CEB/Gartner Communications Leadership Council on 7th November. CEB will be sharing the latest research on ‘Winning Preference Through the Corporate Brand’. In addition, you will hear directly from Nanne Bos, EACD Regional Coordinator Netherlands and Head of Global Brand Management at ING on the approach they have taken to differentiating ING Bank’s Corporate Brand.
Networking lunch 12 pm - 1 pm
Presentation and discussion - 1 pm - 4.30 pm
In our highly competitive and polarised environment, corporate brands are struggling to stand out. Competing for mindshare is hard, but so is distinguishing complex brands concisely. It’s no wonder that only about 1 in 4 corporate brands are seen as truly different. Join us to hear key findings from CEB/Gartner Communications Leadership Council’s latest study on Corporate Brand, including:
o What makes a differentiated brand in the eyes of our stakeholders
o How companies use brands to shape their agenda and engage with stakeholders
o How to create integrated messaging across all the teams that touch brand
o How to use employees as corporate brand ambassadors
This event is free of charge compliments of the EACD, ING and Gartner. Please register via the below form and note attendance is restricted to one senior Head of Communications/Branding per company.
We look forward to a highly interactive discussion with senior communication leaders!