Current EACD Regional, Working Group and European wide events.

Executive positioning and strategic leadership

Thursday 23 November 2017
EACD Forum 2017
NH Collection Eurobuilding

The EACD Forum is the closing event for the year, where senior communicators and business leaders come together to discuss an important trend in the profession. The Forum changes location each year to reflect the international scope of our membership base. This year, the discussion will focus on Executive positioning and strategic leadership.

Date: Thursday 23 November
Location: NH Eurobuilding, Calle de Padre Damián, 23, 28036 Madrid, Spain


17:30 – 18:00 Registration

18:00 – 18:05 Welcome by Herbert Heitmann, President of the EACD

18:05 – 18:20 Opening keynote by Michael Stewart, Global Vice Chairman, Edelman

18:20 – 20:00 Interactive panel discussion

20:00 – 22:00 Networking reception

The CEO-CCO relationship has a crucial strategic importance – for both the communications function and the organisation as a whole. How do communications leaders position their CEOs in a way that is both authentic and that brings benefit to the overall corporate reputation – and even the financial bottom line? How does the relationship between the top executives and the chief communications officer help position the CCO as a strategic leader? Is executive positioning determined by generation, industry and geography? And, in a Europe where the political contract is being rewritten by extremists, interest groups, and populist parties, are business leaders taking on a more vocal role in social issues, stepping in where our political leaders are failing – and, if so, what role does the CCO have to play in this?

Inge Wallage, EACD Managing Director, looks forward to a stimulating debate with audience members as part of the panel discussion

Opening Keynote: "Defining the new CCO-CEO relationship" by Michael Stewart, Global Vice Chairman, Edelman

Michael is a member of Edelman’s global executive committee and is responsible for the firm’s advisory business, Edelman Intelligence (a wholly owned research and analytics company) and strategic partnerships, among other responsibilities. Michael was previously President and CEO of Edelman’s Europe and CIS region where he was responsible for 1500 professionals in 17 offices across 12 markets with annual revenues in excess of €170M.

Meet your panel

Ida Gutiérrez de Escofet, Senior Vice President Corporate Affairs, CSR and Communication, NH Hotel Group

Ida Gutiérrez de Escofet's professional experience includes roles in various multinationals in Spain, Portugal and in the UK. Since September 2010, Ida has been Senior Vice President of Corporate Affairs, CSR and Communication at NH Hotel Group, reporting directly to the company’s CEO. From this position, she leads the Group’s global communications, public affairs and CSR strategy and supports the deployment of its business plan across the 31 countries.

Julia Meighan, Chief Executive at VMA Group and Executive Coach

Julia Meighan is Chief Executive of VMA Group, one of the world’s largest specialist corporate communications and marketing executive search consultancies. She regularly comments on all aspects of leadership communications, employee engagement and corporate reputations. Julia is also an executive coach specialising in helping communications leaders increase their impact and influence at board level. She also chairs VMA Group’s advisory boards across Europe and Asia.

We welcome both EACD members and interested guests to join the conversation and the ensuing networking reception to connect with your peers. This event is free of charge compliments of the EACD and the working language will be English. Special thanks to NH Hotel Group and DirCom for supporting the EACD activities.                     

Please register your participation below as places are limited! We look forward to meeting you at the Forum. If you have any further questions, please do not hesitate to contact