The EACD Forum is the closing event for the year, where senior communicators and business leaders come together to discuss an important trend in the profession. The Forum changes location each year to reflect the international scope of our membership base. This year, the discussion will focus on Executive positioning and strategic leadership.
Date: Thursday 23 November
Location: NH Eurobuilding, Calle de Padre Damián, 23, 28036 Madrid, Spain
17:30 – 18:00 Registration
18:00 – 18:05 Welcome by Herbert Heitmann, President of the EACD
18:05 – 18:20 Opening keynote by Michael Stewart, Global Vice Chairman, Edelman
18:20 – 20:00 Interactive panel discussion
20:00 – 22:00 Networking reception
The CEO-CCO relationship has a crucial strategic importance – for both the communications function and the organisation as a whole. How do communications leaders position their CEOs in a way that is both authentic and that brings benefit to the overall corporate reputation – and even the financial bottom line? How does the relationship between the top executives and the chief communications officer help position the CCO as a strategic leader? Is executive positioning determined by generation, industry and geography? And, in a Europe where the political contract is being rewritten by extremists, interest groups, and populist parties, are business leaders taking on a more vocal role in social issues, stepping in where our political leaders are failing – and, if so, what role does the CCO have to play in this?
Inge Wallage, EACD Managing Director, looks forward to a stimulating debate with audience members as part of the panel discussion
Opening Keynote: Defining the new CCO-CEO relationship
Michael Stewart, Global Vice Chairman, Edelman
Michael is a member of Edelman’s global executive committee and is responsible for the firm’s advisory business, Edelman Intelligence (a wholly owned research and analytics company) and strategic partnerships, among other responsibilities. Michael was previously President and CEO of Edelman’s Europe and CIS region where he was responsible for 1500 professionals in 17 offices across 12 markets with annual revenues in excess of €170M.
Meet your panel
Ida Gutiérrez de Escofet, Senior Vicepresident of Corporate Affairs, NH Hotel Group
Ida's vast professional experience includes roles of responsibility in various multinationals both in Spain and in the UK, where she worked as Director of Corporate Development for an important law firm before moving back to Madrid.
Since September 2010, Ida Gutiérrez de Escofet is Senior Vicepresident of Corporate Affairs at NH Hotel Group, reporting directly to the Company’s CEO. From this position, she leads the Group’s Global Communications, Public Affairs and CSR strategy.
*Further panelists to be confirmed*
We welcome both EACD members and interested guests to join the conversation and the ensuing networking reception to connect with your peers. This event is free of charge compliments of the EACD and the working language will be English. Special thanks to NH Hotel Group for supporting the EACD activities.
Please register your participation below as places are limited! We look forward to meeting you at the Forum. If you have any further questions, please do not hesitate to contact firstname.lastname@example.org.