Brand Leadership

In today's world, brand management is facing an increasing number of new challenges.

The future of brand leadership

Thursday 30 November 2017
Brand Leadership Working Group Meeting
Globeone AG, Löwenstrasse 3, 8001 Zurich
13:30 - 19:30 (local time)

*This event has reached full capacity and registration is now closed. Successful registrations will be confirmed via e-mail.*

We are delighted to invite you to the meeting of the Working Group Brand Leadership. Our event will feature a keynote speech by Nicolas Ziegler, Head of Global Brand Management & Corporate Events for ABB, which will be followed by a brainstorming session in order to establish the agenda for the future of brand leadership.


13.30 - 14:00 Welcome reception

14:00  - 14.15 Introduction and opening, Lars Bolle

14.15 - 14.30 Introduction to the book Future-Proof Your Brand, Marc Cloosterman

14.30 - 15.30 ABB would like to share insights and experiences from their customer-focused, digital-first, people-driven brand transformation, keynote speech by Nicolas Ziegler

15:30 - 16:00 Break

16:00 - 18:00 Interactive brainstorming with attendees, moderated by Lars Bolle & Michael Pietig

18:00 - 18:15 Wrap up and agenda setting for the Working Group Brand Leadership, Marc Cloosterman

18:15 - 19:30 Closing reception & drinks


Meet the speakers

Nicolas Ziegler, Head of Global Brand Management & Corporate Events, ABB

Nicolas is responsible for the global brand strategy including design, governance, communications and implementation at ABB. Prior to this position he was Head of Expansion and Market Development at Metro AG supporting country organisations towards a more market-driven expansion approach in response to changing market needs.

Michael Pietig, Global Head of Brand Consulting, Hilti

Michael is responsible for the development, management and evolvement of the global Hilti brand. He manages all marketing communications activities for all new global product launches and strategic communication topics. Prior to this role, Michael was Head of communication of the Solar Impulse partnership at ABB, and he held marketing- and brand-roles at Interbrand and Deutsche Telekom.

Lars Bolle, Vice President Group Brandmanagement, DER Touristik

Lars is responsible for all brand related topics at DER Touristik. Besides the brand architecture, he is in charge of the interplay between roofbrand and the tour operator brands. As former Head of Brand Transformation at Deutsche Telekom, he managed the adaptation and implementation of the brand design for Deutsche Telekom AG.

Marc Cloosterman, Chief Executive Officer, VIM Group

Marc is heading up VIM Group, specialising in brand implementation and management. He's author of Future-Proof Your Brand. He's a board room consultant on brand management, with a passion to write and speak in the area of (re)branding and brand efficiency improvement - across touchpoints and across channels.

This meeting is free of charge compliments of EACD and globe one. Please register below as places are limited.