Calendar

Current EACD Regional, Working Group and European wide events.

Future proof your brand

Monday 23 April 2018
Event: 
Coaching Day
Location: 
Darmstadt
Venue: 
Merck Innovation Center, Frankfurter Str. 133, 64293 Darmstadt
Time: 
14:30 - 19:00 (doors open at 14:00)

After the successful session in London the EACD is happy to announce the next Coaching Day with VIM Group on how to "Future-proof Your Brand".

Join us in Darmstadt to learn about the reasons behind Merck’s radical rebranding, the challenges of implementing the new brand across 100 locations globally, and how Merck is transforming their 50.000 employees into brand ambassadors.

Agenda

14:00   Arrival/ registration

14:30   Welcome

14:35   Greeting & introductions. John Bache, MD, VIM Group Germany

14:45   Future proof Your Brand. Marc Cloosterman, Author and ambassador of the EACD Brand Leadership working group

15:15   Revolution instead of Evolution - why we changed our brand so radically. Axel Löber, Head of Branding & Strategic Projects, Merck

16:15   Coffee break

16:45   Success factor Internal Branding - Key results of the German Brand Monitor, the most extensive survey on brand management strategies in Germany. Hans Meier-Kortwig, CEO, GMK Markenberatung

17:15   Success factor Internal Branding - How to turn 50.000 employees into brand ambassadors. Katrin Menne, Head of Brand Management, Merck

18:00   Closing remarks. John Bache

18:05   Drinks and networking

19:00   Close

The Coaching Day will be free of charge with compliments of the EACD and Merck. Please register using the form below as places are limited. If you have any further questions, please don't hesitate to contact us (germany@eacd-online.eu).

We are looking forward to welcome you soon!