Calendar

Current EACD Regional, Working Group and European wide events.

How finding brand efficiencies & savings can benefit Marketing & Communications

Thursday 11 April 2019
Event: 
Coaching Day
Location: 
London
Venue: 
ING Office: 8-10 Moorgate, EC2R 6DA
Time: 
15:00-19:00

Photo by Robert Bye on Unsplash

 

The 4th Industrial Revolution: How finding brand efficiencies & savings can benefit Marketing & Communications

We invite you to join us in London for this coaching day to learn more about how brand organisation can bring synergies and saving opportunities to Marketing and Communications – whilst future-proofing, and improving performance and coherency of your brand.

Did you know that the rationalisation and simplification of your processes and assets can release savings and efficiencies for Marketing and Communication teams? It can also maximise ROI and, with the help of analytics and metrics, show your business and Board why brand matters. This will enable you to reduce costs on, for example, the development, management and roll-out of content or campaigns. Releasing those savings and efficiencies back to your teams will give you a better performance of the brand and ability to focus on agility in this disruptive time.

Agenda:

  • 3.00pm – Coffee & Registration
  • 3.30pm – Opening & Introductions – Jo Davies
  • 3.30pm – Brand & Tech Developments in the Boardroom – Marc Cloosterman
  • 3.50pm – Guest Speaker (tbc)
  • 4.10pm – Coffee Break
  • 4.30pm – Introduction to workshop – Jo Davies
  • 4.40pm – Workshop
  • 5.10pm – Sharing Session from Workshop
  • 5.40pm – Summarise the Workshop & Q&A
  • 6.00pm – Drinks & Networking
  • 7.00pm – Close

Meet the speaker:

Marc Cloosterman is the author of Future-Proof Your Brand – a best-selling book on Amazon. He is also ambassador of the Working Group on Brand Leadership for the EACD, a member of the advisory board of Communication Director magazine, a member of the A.W. Page Society, and an accomplished speaker and blogger on various global platforms. Marc is the CEO of VIM Group, with clients he has personally advised including Airbus Group, Merck, ING Group, RBS, British Gas, Deloitte, BMW, Deutsche Telekom, TUI and ABB.

Please register your attendance below and for all other enquiries do not hesitate to contact us on: uk@eacd-online.eu