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Masterclass on Association Branding

Wednesday 06 February 2019
Working Group Meeting
Accountancy Europe, Avenue d’Auderghem 22-28, 4th floor, 1040 Brussels

Photo by Jay Lee on Unsplash

In this lunchtime session, we will share the insights about our rebranding from Federation of European Accountants to Accountancy Europe. This will begin with the motivation for change, include the process of how we achieved it and highlight the results we’ve seen since the rebranding.

As the Federation of European Accountants, there was a disconnect between what we did for our members and what our look and feel suggested. In 2016, we became Accountancy Europe. This meant a shift to be transparent, broader, more outward-looking and to represent people. Changing our identity is more than just a change of the logo; previously, we had been accountants, talking to other accountants. Now, we speak with everyone. A source of advice for politicians, a sort of think-tank with our events and publications, an advocate for our members, the voice of the accountancy profession, and – most importantly – working in the public interest for the benefit of society as a whole.

About Accountancy Europe
Accountancy Europe unites 51 professional organisations from 36 countries that represent 1 million professional accountants, auditors and advisors. Professional accountants make numbers work for people. As Accountancy Europe, we translate their daily experience from across Europe to inform the European policy debate.

We look forward to welcoming you for a lively discussion. Please register below. If you have any further questions do not hesitate to get in touch: