Personal branding and social CEOs for business

Wednesday 24 January 2018
Event: 
Regional Event
Location: 
Milan
Venue: 
LinkedIn, Piazza Freud 1, 20154 Milan, Italy
Time: 
17:30

*This event is fully booked and registration is now closed*

Today’s audiences trust people more than corporations and organisations. It is the reason why a strategic approach to personal branding in business is becoming increasingly important. A number of companies are engaging their employees and senior leaders to take part in digital conversation on social media, thus establishing a consistent brand reputation while still maintaining a personal level of trust and interaction with their stakeholders. Furthermore, many CEOs are being called on to be a 'social CEO', the new forefront for corporate communications by their company.

This panel discussion will explore the need for a strategic approach to personal branding and social CEOs in business by giving an overview of the market trends, tools and case histories.

Agenda

17:30 Doors open and registration

18.00 Welcome and panel discussion

Tomaso Giusti Senior Solution Consultant at Linkedin

Salvatore Ricco Head of Communications at SNAM

Marco D’Angelo Marketing Director at BonelliErede

Moderator: Marco Magli EACD Regional Coordinator, Italy                                                                                                                             

19.30 Q&A session

Cocktail and networking session

This event is free of charge but places are limited to 20 members so please register via the form below.