*This event is fully booked and registration is now closed*
Today’s audiences trust people more than corporations and organisations. It is the reason why a strategic approach to personal branding in business is becoming increasingly important. A number of companies are engaging their employees and senior leaders to take part in digital conversation on social media, thus establishing a consistent brand reputation while still maintaining a personal level of trust and interaction with their stakeholders. Furthermore, many CEOs are being called on to be a 'social CEO', the new forefront for corporate communications by their company.
This panel discussion will explore the need for a strategic approach to personal branding and social CEOs in business by giving an overview of the market trends, tools and case histories.
17:30 Doors open and registration
18.00 Welcome and panel discussion
Tomaso Giusti Senior Solution Consultant at Linkedin
Salvatore Ricco Head of Communications at SNAM
Marco D’Angelo Marketing Director at BonelliErede
Moderator: Marco Magli EACD Regional Coordinator, Italy
19.30 Q&A session
Cocktail and networking session
This event is free of charge but places are limited to 20 members so please register via the form below.