Time: 09.00am until noon
Venue: Deloitte, Mahou Building at 11th floor, Plaza Manuel Gómez-Moreno, 2 - 28020 Madrid
Insights into the public affairs arena
Let us discuss the importance of societal and political developments in communications and what it means to communicate with political organizations, public administrations, trade associations, or any other relevant stakeholder either to pursue a business or regulatory objective.
Public affairs work combines a divers range of areas such as government relations, issues management, strategic communications advice and CSR to promote and protect an organization's interests effectively. Our speakers will illustrate how public affairs serve as an important societal function by putting forward the views of stakeholders to policy makers and ultimately contributing to the change of legislation.
Maria Rosa Rotondo, Managing Partner at Political Intelligence and founding member and President of the Spanish PA Professionals Association, the Asociación de Profesionales de las Relaciones Institucionales (APRI)
Maria Rosa Rotondo, LL.M (Madrid, 1972) is Managing Partner at Political Intelligence Spain (2001) and President of the Spanish Associations of Institutional Affairs Professionals (2007). She has a proven track record in campaign management and strategic advice in Spain to companies and associations in regulatory affairs, public affairs and public policy. María Rosa lectures regularly in seminars and conferences, in addition to teaching about lobbying and advocacy. She is co-author of the books "El lobby en España Asignatura pendiente?” (AA.VV, Ed. Algón, 2014) and “El futuro de la Comunicación” (LID Editorial, 2014). As President and founding member of APRI, Maria Rosa strives to promote the recognition and professionalization of lobbying in Spain, raising the standards of the profession and fostering a new generation of lobbyists.
Pedro Fernández, Director Legal & External Affairs at British American Tobacco Iberia
Pedro joined British American Tobacco (BAT) in 2010 as Regulatory Affairs Manager responsible for regulatory strategy and the development and transposition of Tobacco Products Directive (TPD). He is founding member of the Spanish Tobacco Round Table, a working group that includes companies and associations involved in the tobacco value chain. Created in 2011, it's goal is to defend the industry's interest in front of Spanish and European institutions. Previous to that, Pedro worked in British Petrolium and covered several roles in the oil, gas & power and biofuels businesses. As a corporate affairs professional, Pedro is Vice President of APRI. He holds a master in Marketing and Commecial Management from ESIC (GESCO 50) and attended an executive training in Corporate Affairs and Lobby from Instituto de Empresa (IE).
Teresa Millan, Corporate Affairs Director, Lilly Spain and Portugal
Teresa holds a degree in Pharmacy from the University of Granada and a Master in Public Health by the National School of Health. Officer Corps of Pharmacists of the National Health, has held various positions of responsibility in the Public Administration: Programs Director on Medical devices, Technical Advisor responsible for the relations between the European Medicines Agency and the Spanish counterpart, Deputy Director General for Human Medicines of the Spanish Medicines Agency and member of Board of Spanish Medicines Agency. Also, during 2004 and 2005, she was advisor in the Office of the Spanish Prime Minister. Teresa joined Lilly in 2006 as Corporate Affairs Director, has been a teacher of Pharmacology at University of Granada and she has participated as a lecturer in several postgraduate and masters courses in medicines and medical devices.
The event will be free of charge compliments of the EACD, APRI and Deloitte. If you have any further questions, please don't hesitate to contact us at firstname.lastname@example.org.