Making the case for business intelligence in stakeholder engagement
Working Group Coordinator Louis de Schorlemer, Group Corporate Communication Manager at Sibelco, and Thierry Nicolet, Senior VP Press Relations Schneider Electric France, are pleased to invite you to the Working Group kick-off meeting for this year. Research demonstrates that companies’ efforts to build strong relations with stakeholders can prevent crises and lessen their financial impact. Yet, most organizations still fail to properly tailor their messages to different audiences. Mostly because they have not spent enough effort to actually understand their stakeholder’s needs. In this session, we will discuss how to identify issues, the way relevant audiences perceive them and what makes the difference in terms of communications.
Participants can look forward to the following presentations:
From the Past to Post(s) - PR in the Digital Age
Jessika Rauch, Villeroy & Boch, Head of Global PR, tableware
Insights on Jessika's approach to integrate the impact of online trendsetters on consumer trends in her global public relations activities.
Materializing solutions to advance life
Louis de Schorlemer, Sibelco, Group Corporate Communications Manager
Colleagues from operations and functions have different working environments but they share the same need for relevant and good information. How an in-depth understanding of internal audiences shapes internal communications across the globe.