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Current EACD Regional, Working Group and European wide events.

Stakeholder Mapping in a Crisis

Thursday 04 May
Event: 
Coaching Day
Location: 
Brussels

Time: 18:00 - 21:00
Venue: FoodDrinkEurope, Avenue des Nerviens 9-31- 1040 Bruxelles

Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis. Besides employees, regulators, politicians, victims, customers and shareholders, organisations now also have to reckon with stakeholder groups that become involved through social media networks.

Useful in pre-, during and after crisis situations, stakeholder mapping consists of identifying all audience groups (no matter how small or remote) with a stake in a certain issue.
By categorising stakeholders and identifying their specific issues regarding a situation, organisations will be able to define their desired outcome, strategy and key messages.

About the Speaker

Caroline Sapriel is the founder and Managing Partner of CS&A International, a global risk and crisis management consulting firm working with multinational clients across industries. Caroline is a leader in her field and provides customised, results-driven counsel and training at the highest level.

The Coaching Day will be free of charge compliments of the EACD, CS&A and FoodDrinkEurope. Thank you to EACD member Florence Ranson for providing the venue. If you have any further questions, please don't hesitate to contact us (belgium@eacd-online.eu).