We are happy to invite you to our upcoming Webinar with Patricia Schiel from thyssenkrupp AG which will take place on November 17th from 5.00 to 6.00pm (CET).
„Around the World for thyssenkrupp“
How we gathered creative content to master our rebranding
Do you know the never-ending search for visual content to distribute through your channels? Creating engaging visual and audio-visual content is particularly difficult in the b2b world. This webinar will present the “Around the World” project as an example of how a global group can gather film and photo material in a smart, creative, credible and cost-efficient way by sending students on a world trip. It will look at all the steps - from finding the right students to managing the post-production process. Lastly, it will present the results and explain how they have benefitted the group’s global brand relaunch and the day-to-day communication.
Patricia Schiel, Communications at thyssenkrupp AG
Patricia is a communications trainee with global industrial group thyssenkrupp. She ran the “Around the World” project in 2015. Being a journalism and PR graduate and particularly interested in content, she is part of the corporate blog’s editorial team. Patricia was awarded the Young Professional Award by the PR Report in 2013 and was also a PR Report “30 under 30” Initiative elect. She was also shortlisted for EACD's Young Communicators Award 2016.
The Webinar will take place on Thursday, Nov 17 at 17.00 (CET) and run for an hour. Participants will have the chance to pose their questions.
The session will be free of charge and run on the platform "Adobe Connect"; for technical requirements please refer to the following link: http://www.eacd-online.eu/activities/eacd-webinars/technical-requirements. A link with the log-in details will be circulated to all registered participants a little closer to the date.
Should you have any further questions beforehand, please don't hesitate to contact us at firstname.lastname@example.org.
We are look forward to an engaging webinar!