The EACD Working Group "Evaluation" will meet on occasion of the EACD Kick-Off on July 9th 2014, the day before the European Communication Summit 2014. The meeting will take place from 15.00 to 17.30.
With a widening scope of available tools and strategies for communications, the role of evaluation is becoming more and more important to measure efficiency. Our Working Group “Evaluation” will meet on occasion of the EACD Kick-Off Day to discuss relevant topics and issues in the field.
We are happy to welcome our speakers:
- Christophe Ginisty, Managing Director, Open Agency, who will present "Beyond data collection, sentiment analysis for crowds and stakeholders'
- Group Co-Coordinator Louis de Schorlemer, EMEA Corporate Communication Manager, Cargill, who will present "Conventional algorithms to address matters of concern"
Christophe Ginisty is an international public relations guru and a sought after international speaker on the digital revolution. He is the creator and the organizer of the “ReputationWar” international conference, one of the leading colloquiums in Europe about the impact of social media on the reputation management. He is also advising executives and brands on the way to adapt to the digital environment and works as an online crisis management expert.
Louis de Schorlemer is an experienced communication professional with a core competence in corporate reputation building. Today, Louis is EMEA Corporate Communication Manager with Cargill, a provider of food, agriculture, financial and industrial products and services. He handles corporate reputation, stakeholder engagement and media relations in the region.