After an exciting live pitch at the 2018 European Communication Summit in Berlin on 13-14 June, we would like to congratulate Claire George as Young Communicator of the Year 2018.
WINNER: Claire Georges , Press Officer at Europol
- EU Most Wanted 'Wish You Were Here' Summer Campaign -
In a bid to track down some of Europe’s most dangerous criminals, Europol launched in August 2017 a series of cheeky ‘wish you were here’ postcards addressed to them. This campaign, combining traditional and digital engagement techniques, gained international traction: the EU Most Wanted had over 1 million page views in one week, leading to the arrest of 3 fugitives featured in this campaign.
Congratulations to our other two finalists:
FINALIST: Amani Abdalla, Digital Communication Senior Expert at A1 Telekom Austria AG
- A1 Viral Influencer Campaign Fabio Wibmer -
A1, the largest Telco in Austria, wanted to represent the USP Speed, of their Mobile Wireless Router, spectacularly and boldly below the line. The perfect influencer was found: Fabio Wibmer, current Downhill National Champion. His spectacular and yet precise Speed-Ride through Salzburg’s old town is the perfect analogy to the product's USPs. The Video went viral with over 23 Mio Youtube Views.
FINALIST: Juliette Pertuy, Communication Manager at Luxembourg Institute of Health
- LIH Science Quest -
From 23rd to 25th February 2018, LIH held a large science-promoting event. Aiming at presenting the institute’s biomedical research activities to the lay audience in an unconventional and entertaining way, the 300 participants of the LIH Science Quest were plunged into an unexpected setup , inspired from adventure and escape games, that put them into the shoes of a research team.