EACD Mentoring Programme

EACD mentoring offers talented communicators a mentoring relationship with senior EACD members.

EACD Mentors

Tom Armitage

Senior Director, Corporate & Government Affairs, Europe
Mondelez International

Tom has been Director of Corporate and Government Affairs for Mondelez in Europe since 2016, responsible for a team of 50 people looking after internal and external communications, sustainability, and public and government affairs. He joined Mondelez in 2012 and worked on the company’s coffee business before its sale in 2014. Mondelez is home to much-loved brands like Oreo, Milka, Cadbury, Green & Blacks, Cote D’Or and Ritz.

Prior to Mondelez, Tom spent four years in issues management and media relations at Swiss Re, one of the world’s leading risk solutions providers. He began his career as a journalist, working in Germany, Austria, UK, France and Switzerland in text and briefly in television. He lives in Switzerland and speaks German and French.

Tom is passionate about helping communications professionals make the next step in their careers, focusing on working with them to identify and leverage their strengths in support of organizations and their goals.

Skills and areas of expertise for mentoring: Career planning, broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building effective networks and relationships (incl. at c-suite level)

Rajiv Arvind

Group Communications Manager
ISS World Services

Rajiv is a certified Communication Management Professional (CMP) by the Global Communication Certification Council (an IABC initiative).  He has close to 14 years experience in internal communications, branding, customer communications and media & PR, working in B2B and B2C industries.

Before entering the corporate world 12 years ago, he dabbled in advertising and copywriting and is  currently global responsible for internal communications at ISS World Services, a leading facility management services company, headquartered in Copenhagen, Denmark.

Rajiv is a citizen of India and working in Denmark for over 5 years. He has worked  across leading global companies like Tata, Maersk, Carlsberg and ISS, giving him a perspective and understanding of the cultural differences, which is supremely important in communications.

He believes that being a mentor enables him to share his experiences, reflections and learnings in the field of communications to peers and young communicators who are in the early stages of their careers. He says that authenticity and straight from the heart thoughts and experiences, are what a mentee can expect from him and expects no less from the mentee.

Twitter: @RajivArvind

LinkedIN: https://www.linkedin.com/in/rajivarvind/

Skills and areas of expertise for mentoring: Career planning, broad skills base in relation to different communication areas, operating at a strategic level, internal communication specialist, digital/social media specialist

Phil Askham

Global Head of Employee Communications, Global Businesses and Global Functions
HSBC Holdings

Phil Askham leads a team of over 50 people responsible for employee communications across HSBC's Global Businesses and Functions. 

Phil has been with HSBC since 2007.  Previously, he worked for O2 UK as Head of Internal Communications.  He learned his craft during a 3-year stint at Smythe Dorward Lambert,one of the UK's first internal communications consultancies. He started his career as a fast stream civil servant in the Department for Education of the UK Government, including 2 years as Private Secretary to successive Secretaries of State.

Phil has an MBA from London Business School and a theology & philosophy degree from Oxford University.  Away from work, he enjoys open water swimming, reading and family time at weekends.

Skills and areas of expertise for mentoring: Career planning, operating at a strategic level, leading team performance and development (people skills), worked across different industries, NGOs, agencies, associations, and institutions, internal communications specialist

Ivo Banek

Strategic Communications Consultant

Ivo Banek, 52, has been a professional communicator for more than 25 years. "Curiosity is my main driver ", Ivo says. "I love to learn new things and to meet new people."
Ivo worked as a journalist in Germany and did political communication for the Social Democrats in Hamburg. In 2004, he joined the European energy company Vattenfall and became international Head of Communications. This February he left and is now working as strategic communication advisor.
Ivo has studied Social Science and holds a Master in Communication Management from the Università della Svizzera italiana.
"I am happy to share my experience to support colleagues in their careers", Ivo says. "And I always find being a mentor enriching also for myself - and a lot of fun!"
Ivo lives with his family in Hamburg, Germany, but is open to meet elsewhere. The conversation can be done in English, German or Swedish.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, operating at a strategic level, media specialist, crisis communication

Nelleke Barning

Global Director Communications & External Affairs Nutrition
Royal DSM N.V.

Currently, Nelleke leads the global communications & external affairs team supporting the Nutrition business at Royal DSM N.V. She joined DSM in 2000 and moved to her current role in July 2016. DSM, a Netherlands-headquartered international company active in health, nutrition and materials, has annual sales of appr. 9 billion EUR and employs around 25,000 people globally. The Nutrition business is headquartered in the Basel area, Switzerland, where Nelleke is based as well. She is part of the Strategic Leadership Council of DSM Nutritional Products and part of the Global Communications Leadership Team of DSM. Before her current role, she worked as a Senior Communications Manager and Director of Communications in corporate settings and most recently, as the Global Director of Internal Communications. Prior to joining DSM, Nelleke held communications roles in local government in the Netherlands. She has more than 20 years’ experience in corporate and business communications ranging from media relations and employee engagement to sustainability reporting and stakeholder management. Recently she was named amongst the top 20 women that matter in communications in the Netherlands. Besides her communications experience, Nelleke also holds political experience as a member of the City Council of the city of Maastricht from 2006 - 2016.

Nelleke has broad experience, including internal and external communications strategy, stakeholder engagement, sustainability reporting, crisis and issuemanagement, counselling senior leadership & leading a team of high performing colleagues to deliver recognised business benefit.

Skills and areas of expertise for mentoring: career planning, broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building a personal brand (influencing skills), building effective networks and relationships (incl. at C-suite level), personal effectiveness and impact (results skills), established business acumen, Matrix management in a vast organisation, getting business to buy into communications as a function.

Magnus A. Brandau

SVP Corporate Communications and Corporate Affairs
E.ON Czech Holding AG/Munich and E.ON Ceska Republika

Magnus is now working in Communications, PR and Political affairs for more than 20 years. After having studied political sciences in Germany in Constance and France at the Sciences –Po Institute in Paris, he started his professional life in the political sphere on the federal parliamentarian level in Germany with main focus on economical questions and energy policy. After several years he changed to the corporate world and headed the governmental relationship office of one of Germany´s biggest industrial Holding, VEBA AG. Over time he took over different functions inside the company – meanwhile E.ON SE – and left Germany in 2003 to take over the responsibility for Corporate Communications and Corporate Affairs at the E.ON Czech Group in Prague. Magnus is married, has 3 children and works and lives in Prague and Regensburg.

Skills and areas of expertise for mentoring: Broad skills base in relation to different communication areas, operating at a strategic level, building a personal brand (influencing skills), established business acumen, worked across different industries, NGOs, agencies, associations, and institutions,

Louise Clark

Global Communications Lead, Biosimilars,
Pfizer

Currently, Louise leads the global communications team supporting the Biosimilars business at Pfizer Inc. Previously, Louise led Pfizer’s communications team across Europe & Africa, Middle East ensuring communications excellence across the various business units. Louise has also held a number of positions across various PR, medical education and publications agencies supporting domestic, regional and international business needs. Her broad geographic experience has enabled Louise to build a truly global view of business challenges and opportunities, in addition to an expansive understanding of how to manoeuvre appropriately in the highly regulated pharmaceutical industry.

Louise has enjoyed building her internal and external communications strategy skills, counselling senior leadership & leading a team of high performing colleagues to deliver recognised business benefit.

Effective mentor relationships are critical to personal development & the success of the communications ecosystem, Louise believes mentors are central to career advancement and skills development.

Skills and areas of expertise for mentoring: career planning, broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building a personal brand (influencing skills), building effective networks and relationships (incl. at C-suite level), personal effectiveness and impact (results skills), established business acumen, Matrix management in a vast organisation, getting business to buy into communications as a function

Coralie Cornet

Communication Director
Apax Partners

Based in Paris, Coralie is a Communication Director with a 13 years-experience in the Finance and Services sectors. For Apax Partners, she is responsible for consolidating the company’s notoriety and is also involved in managing crisis and strategic communications for Apax Partners' portfolio companies. Previously, for 3 years, Coralie has managed internal and HR communications for Kurt Salmon and prior to that, for 5 years, developed the positioning of UGGC Law firm.

Her skills include setting a communication vision, aligning multiple stakeholders and defining the metrics for success, developing and deploying projects (set priorities, resource levels and cadence), counseling executives at all levels around communications strategies, tactics and critical issues, collaborating with stakeholders to develop common opportunities for engagement, capturing the voice of senior executives in written and verbally and coach executives on delivery, building a communication team and processes and identifying and rapidly respond to emerging topics.

Skills and areas of expertise for mentoring: Career planning, broad skills base in relation to different communication areas, operating at a strategic level, building a personal brand (influencing skills), personal effectiveness, impact (result skills), digital/social media specialist

Béla Dajka

Communication Specialist
European Commission

Béla Dajka has 30 years of experience in journalism, content production and communication out of which 15 years in management. Currently, he leads the corporate communication team in the Directorate-General for Communication of the European Commission. He coordinates communication planning on the Commission's political priorities, advises Commission departments on communication strategies and runs campaigns. He is a former radio presenter, a public speaker and a practitioner of the Art of Hosting. Prior to joining the EC, he worked for the BBC for nearly a decade in content production, management and public policy. He is a journalism graduate of the Moscow State Institute of International Relations (Russia) and has a Master's Degree in Media Management from the University of Leeds (UK). He participated in extensive USA study programmes. His interests include the role of communication in developing organisational brand, identity and culture.

Skills and areas of expertise for mentoring: career planning, broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building effective networks and relationships (incl. at C-suite level), media specialist, internal communications specialist, change manager, management of complex communication projects and campaigns

Daniel de Carvalho

Global Director Corporate Communications
Zaluvida

Daniel de Carvalho works as expert for corporate and brand communication strategies, crises and reputation with 20 years of proven successful experience in creating and implementing holistic PR and media communications strategies for high-profile international companies. As a communications growth specialist and strategist he has integrated internal and external communications, formed robust crisis communications systems, and been involved in financial communications with companies listed on the LSE. He has generated significant brand exposure for different airlines and protected reputations in times of crisis across diverse markets and cultures. Daniel studied Theology, Media and Communications and is currently doing an MBA in Leadership and Sustainability. His industry experience includes aviation, biotech, construction, manufacturing and pharma, and he serves as Non-Executive Board member of Turn2me.org 

Skills and areas of expertise for mentoring: Broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building effective networks and relationships (incl. at c-suite level)

Olivier Dubois

Senior Manager Corporate Communication / Head of Corporate Identity
Fiat Crysler Automobiles

Olivier D. is a Senior Communications Leader at FCA Group (Fiat Chrysler Automobiles N.V.). He currently leads Corporate Communications – covering Corporate Identity, Financial and Sustainability Communication, Employee Communication, Digital Marketing Communication. Olivier has a Degree in Business Management, from both Fachhochschule des Saarlandes Saarbrücken (Germany) and Université de Metz (France). After leaving university, Olivier started as a Marketing Trainee at BMW in Munich (Germany). He then joined the advertising agency RSCG Group as an Account Director. Subsequently, he moved to Fiat Group to first as head of International Advertising (Creation, media planning and buying) and then as leader of the Internet Business Unit. He is 52 and has 3 children. He lives in Italy and Germany.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, leading team performance and development (people skills), building a personal brand (influencing skills), media specialist, digital / social media specialist, corporate reputation, brand image, social responsibility, storytelling

Herbert Heitmann

President
European Association of Communication Directors

Dr. Herbert Heitmann was, until recently, the Executive Vice President of Global Brand, Communications and Government Relations for Bayer AG. Before that, he was responsible for the brand and reputation as well as local stakeholder engagement for Royal Dutch Shell plc as its Executive Vice President of External Communications. Prior to taking up that position, he was the Chief Communications Officer at SAP from 1999 to 2010. In this role, he was responsible for all of the communication activities for SAP stakeholders around the globe, including investors, customers, governments, partners, employees and the general public. He is also a member of board of trustees of the Arthur W. Page Society, a committee member of The Seminar and the founding President of the European Association of Communication Directors since 2006.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, operating at a strategic level, building a personal brand (influencing skills), building effective networks and relationships (incl. at C-suite level), established business acumen, repuation management

Markku Herrala

Director, Stakeholder Relations
UPM Plywood

Markku Herrala works as Director, Stakeholder Relations at UPM Plywood, the leading plywood manufacturer in Europe. In addition, he is a Member of the Board of CEI-Bois, the European Confederation of Woodworking Industries. As a stakeholder relations professional, Markku is specialized in internal and external communications, corporate responsibility and public affairs topics. He has 20 years of practical experience from working in various leadership positions in international corporate and business area management. As a mentor, he can provide the mentee with insight to working with the C-suite and other senior business management as well as how to translate strategic business topics into practical stakeholder relations agenda. As he is also a seasoned team manager, he can support the mentee in developing his/her people leadership skills. Markku is based in Helsinki, Finland.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, operating at a strategic level, building a personal brand (influencing skills), established business acumen, change manager, writing and visualisation

Jan Hol

Vice President Communications
VU Medical Center

Jan Hol is Vice President Communications at VU Medical Center. Prior to that position he was Senior Vice President of Communications at Océ N.V. and in charge of the company’s marketing and corporate communications worldwide. He joined Océ from Nuon Inc., where he was Executive Vice President of Communications, a role he started in 2002, and was responsible for internal communications, media relations, public affairs, investor relations, corporate branding and sustainability communications. Previous positions held by Mr Hol include Vice President of Public Relations and Public Affairs at Royal Ahold, and Director of Internal Communications at KLM Royal Dutch Airlines. He started his career at the Dutch Broadcasting Company NCRV as a Reporter and later as its Director of New Media. He is the author of several books, including publications on aviation, marketing and the weather, and he has been an EACD board member since the association’s foundation.

For over 20 years, Jan Hol has been a mentor for various young professionals coming from various regions in Europe. He participates in the 'Leaders of Influence' initiative, through which seniors are coaching young professionals and the other way around, branded as 'reversed consultancy'. For Jan, the essence of mentoring is contributing to personal development of  other people. In doing so, he has the ability to listen carefully, combining it with bright analysis and future perspectives.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), building effective networks and relationships (including at C-suite level)

Tomas Jensen

Chief Communications Officer
EIT Raw Materials

Tomas Jensen is currently the Chief Communications Officer at EIT Raw Materials, responsible for all communications and marketing activities of the worldwide largest consortium on raw materials, initiated and funded bei the European Commission. Prior to this, he was the Senior Director for Corporate Communications at M&C Saatchi World Services while also consulting the startup ecosystem in Istanbul, Turkey. He was Director for Corporate Communications for Microsoft in the Middle East and Africa, overseeing all corporate communications activities in around 80 markets on three continents, and also managed EMEA-wide campaigns. Before this he headed, amongst other things, Product Communications, Analyst Relations, Issues Management, and HR Communications at Microsoft Germany. A political scientist by education, Tomas worked in the publishing and the consulting industry. Currently being based in Berlin, Germany, Tomas is a frequent speaker at international conferences on marketing and communications around the world.

Skills and areas of expertise for mentoring: broad skills base in relation to different communication areas, operating at a strategic level, leading team performance and development (people skills), worked across different industries, NGOs, agencies, associations, institutions

Marta Karasek-Pisarska

Communications Director Central & Eastern Europe
GSK Consumer Healthcare

Marta is a communication generalist with vast experience in internal engagement and change communications, as well as external communications (corporate & brand including issues & media crisis management). Communication is her job and her passion. She believes in building brand love through best in class storytelling, consumer engagement and meaningful conversations with stakeholders and influencers. Throughout the years she has supported a number of senior leaders in becoming great communicators to be able to inspire teams and external audience