Béla Dajka leads the corporate communication team in the Directorate-General for Communication of the European Commission. He coordinates communication planning on the Commission's political priorities, advises Commission departments on communication strategies and actions, runs campaigns and manages the Commission's visual identity. Béla works with the decentralised agencies of the European Union on streamlining their communication. Before joining the European Commission in 2008, he worked at the BBC in London where he managed editorial teams producing content for TV, radio and online. He graduated in international journalism at the Moscow State Institute for International Relations (Russia) and has an MA in Media Management from the University of Leeds (UK). He completed an American Studies programme at the World Press Institute at Macalester College (USA). His interests include the role of communication in developing organisational brand, identity and culture.