Béla is a communication specialist with 10-years' experience at the EU institutions, now focusing on digital communication and digital transformation at the health and food safety department of the European Commission. In his previous roles, he developed the corporate communication practice at the Commission, advised Commission departments on communication strategies and actions, ran marketing campaigns and managed the Commission's visual identity. He is a trained facilitator of participatory discussions and processes. Before joining the European Commission in 2008, he worked as an editor at the BBC where he also held public policy and change management roles. He studied journalism and media management at universities in Russia, UK and US. His interests include the role of communication in developing the organisational brand, identity and culture.