Laetitia Tonel is Head of Communications for Mylan Europe, a global healthcare company. She has held this position since 2012, having served for more than 10 years as a PR Director for the Fast-Moving Consumer Goods industry (Kellogg’s, Danone, Pernod Ricard). Laetitia is in charge of raising Mylan awareness across Europe as well as promoting key brands, generic medicines and biosimilars using both media and social media. She has developed the digital footprint of Mylan across Europe. Laetitia is the Communication chair of the EU generic & biosimilars medicines trade association, Medicines for Europe. Laetitia holds a Master’s degree of Law (France, Bordeaux) together with a Master’s degree in Communications - CELSA (France, Paris). She is a member of the European Association of Communication Directors in Brussels (EACD).