Before taking on his current role as CCO of MSC Cruises, the Geneva-based world’s largest privately held cruise line and the fastest growing business of the MSC Group of companies, Luca Biondolillo was Group Corporate Communications & Public Affairs Director at Benetton Group, the Italy-based fashion and retail multinational. Prior to that, he worked for eyewear giant, NYSE-listed Luxottica Group, first as Group Director of Corporate and Financial Communications since 2004, and later, based out of New York, as Group Senior Vice President, overseeing the international portion of the Company’s global communications activities. Luca has nearly twenty years of experience, managing reputation, issues, employee engagement as well as communications relative to social and environmental commitments within global, highly multi-cultural contexts. He has worked both in-house and on the agency side. In addition to extensive on-the-ground experience in both key developed and emerging markets, Luca has worked across a broad range of industries, including consumer as well as luxury goods, fashion, retail, food, automotive, energy, travel, hospitality and manufacturing, among others. While on the consulting side, from 1995 Luca worked based out of the U.S. for leading agencies such as GolinHarris and Grayling, before joining in 2003 JPMorgan Chase, the investment bank.