Marco Magli is Head of Media and External Relations at Avio Aero - a General Electric business - which is headquartered in Turin (Italy). His expertise spans across corporate communications, media relations, external & internal stakeholders engagement, crisis management, digital strategy and advertising campaigns. Before joining Avio Aero, he was the Media Relations Manager at Barilla Group, a leading international food company, responsible for multiple brands PR activities and corporate media relations. Marco began his career at Edelman international PR firm. He held several roles working with international accounts and he broadened his responsibilities by managing communication projects for several of the most reputable technology, manufacturing and consumer goods brands. Between 2005 and 2006 he was in charge of media relations activities for Turin 2006 Olympic Winter Games. Marco Magli graduated from University of Siena with a bachelor degree in Corporate Communications.