Nanne Bos works at ING Group in Amsterdam where he leads the Global Branding Management department. In this role, Nanne is responsible for defining and executing the global branding strategy and the growth of the ING Brand which stretches across 40 countries. Immediately prior to this role Nanne was member of the board of ING Insurance Benelux and responsible for the brand and reputation for the insurance activities in the Benelux. Nanne has over 15 years of experience in various companies in media and technology including positions with Siemens, CMG and Atos Worldline. Nanne obtained his BA in Finance and Marketing from the European University and his MA from the University of Exeter and currently studying for an Executive Master degree in Change Management at INSEAD. In addition to his role at ING, Nanne is a member of the Supervisory Board of the International Brand and Reputation Community, INBREC.