Claire Georges , Press Officer at Europol
- EU Most Wanted 'Wish You Were Here' Summer Campaign -
In a bid to track down some of Europe’s most dangerous criminals, Europol launched in August 2017 a series of cheeky ‘wish you were here’ postcards addressed to them. This campaign, combining traditional and digital engagement techniques, gained international traction with over 2 000 articles published on it, including in AFP, BBC, The Guardian, Zeit and El Pais.
The website had over 1 million page views in one week, with over 88 000 unique visitors on day of the launch (on an average day, this is less than 1 000). Europol became a trending topic on Twitter in Belgium. As a result of this (social) media buzz, 3 dangerous fugitives were arrested. the EU Most Wanted had over 1 million page views in one week, leading to the arrest of three fugitives featured in this campaign.